Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also included cutting print circulation to 5.5 million from 8 million. Reader's Digest Association today attributed the increase to demand from digital subscribers. "Our digital issues are garnering unprecedented demand and readers have been vocal about their desire for new content on a more-frequent basis," Robert Guth, president-CEO at Reader's Digest Association, said in a statement. Reader's Digest Association last month reported "disappointing" results for the most recent quarter, including an operating loss of $93.2 million after a $113.4 million write-down partly due to "declines in prevailing market conditions in publishing and direct-marketing industries." Reader's Digest, however, has been running more ad pages this year. Ad pages in the issues from January through September increased 11.2% from the period a year earlier, according to the Media Industry Newsletter. Monthlies as a whole, meanwhile, saw ad pages slip 4.9%. Established magazines are more likely to trim issues from their schedules these days than add them amid soft ad support for print but considerable expenses. Hearst Magazines, for example, cut Woman's Day from 15 times a year to 12 in January. Spin magazine halved... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-15 00:00:00 UTC ]
Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that... Continue reading at Publishing Executive
[ Publishing Executive | 2019-08-13 16:55:01 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek
[ AdWeek | 2019-07-01 11:00:38 UTC ]
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Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek
[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:37:00 UTC ]
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Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times
[ The New York Times | 2019-05-23 20:12:41 UTC ]
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HarperCollins Publishers saw record profits before tax of £26.8m for the year ending 30th June 2018, almost double the 2017 figure, partly due to a monster The Lord of the Rings TV deal with Amazon. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and we are fully committed to them. The complementary strengths of our offerings are what gives us... Continue reading at AdWeek
[ AdWeek | 2018-10-10 00:00:00 UTC ]
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Even if you skipped the requisite Cipriani bellinis at Ad Age's annual Women to Watch luncheon Thursday (deadlines ruin all my fun), it was all you could do not to happy-cry and emotional-cry in the course of two minutes.Among the 24 honorees were McDonald's Canada CMO Antoinette Benoit; HP... Continue reading at Advertising Age
[ Advertising Age | 2018-08-11 00:00:00 UTC ]
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Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
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Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age
[ Advertising Age | 2018-08-07 00:00:00 UTC ]
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Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-26 00:00:00 UTC ]
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Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age
[ Advertising Age | 2018-07-26 00:00:00 UTC ]
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Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek
[ AdWeek | 2018-07-26 00:00:00 UTC ]
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