Reader's Digest increases frequency

Reader's Digest is making an unusual move for the magazine industry today: Next year it will increase its annual frequency from 10 to 12 issues. The move undoes a frequency reduction that took effect in 2010 as part of a broader "transformation into an innovative multimedia brand" that also included cutting print circulation to 5.5 million from 8 million. Reader's Digest Association today attributed the increase to demand from digital subscribers. "Our digital issues are garnering unprecedented demand and readers have been vocal about their desire for new content on a more-frequent basis," Robert Guth, president-CEO at Reader's Digest Association, said in a statement. Reader's Digest Association last month reported "disappointing" results for the most recent quarter, including an operating loss of $93.2 million after a $113.4 million write-down partly due to "declines in prevailing market conditions in publishing and direct-marketing industries." Reader's Digest, however, has been running more ad pages this year. Ad pages in the issues from January through September increased 11.2% from the period a year earlier, according to the Media Industry Newsletter. Monthlies as a whole, meanwhile, saw ad pages slip 4.9%. Established magazines are more likely to trim issues from their schedules these days than add them amid soft ad support for print but considerable expenses. Hearst Magazines, for example, cut Woman's Day from 15 times a year to 12 in January. Spin magazine halved... Continue reading at 'Crains New York'

[ Crains New York | 2012-09-15 00:00:00 UTC ]
News tagged with: #partly due #ad pages #hearst magazines #final issue

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Reader’s Digest Reaches Sub Deal with Apple

The digital edition of Reader’s Digest is now available for purchase through the App Store, the publisher announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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IGN appoints Reader's Digest's Shepperson

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[ Media Week | 2011-07-04 00:00:00 UTC ]
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Robert Newman Officially Joins Reader’s Digest as Creative Director

Robert Newman is now creative director with Reader’s Digest; he served as a consulting creative director with RD since December. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Reader's Digest Association Taps Paul Tomkins as CFO

This morning, the Reader’s Digest Association and parent company RDA Holding Co. announced that Paul R. Tomkins is set to succeed Tom Williams as executive vice president and chief financial officer with the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

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Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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'Don’t ask what’s wrong with the reader, what's wrong with the books?': writing for readers with dyslexia

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E-Readers for Real Readers

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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

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Erica Berry on the Polyamorous Intimacy of Reader, Author, and Audiobook Narrator

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E-readers were supposed to kill printed books. Instead, they're booming

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