Raiding the kitty: Sainsbury's resurrects Mog the cat for Christmas advert

Supermarket retailer moves Judith Kerr’s disaster-prone cat from page to screen 13 years after he was killed off by authorJudith Kerr’s Mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of Sainsbury’s Christmas TV ad campaign, 13 years after she was killed off.Sainsbury’s has partnered with the best-selling children’s book writer, who has published 15 titles starting with Mog the Forgetful Cat in 1970, to create an animated version of the cat at its disaster-prone best. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-11-13 00:00:00 UTC ]
News tagged with: #christmas advert #best-selling children

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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Christmas on 'knife edge', says BRC

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[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Book sales continue to climb ahead of Christmas

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[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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High street welcomes 'range' Christmas

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[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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National Literacy Trust launches Christmas appeal

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[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Big names set for bumper Christmas

Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Ring in the holidays with "A Charlie Brown Christmas" for tablets

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[ Betanews | 2011-11-19 00:00:00 UTC ]
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Amazon.co.uk starts Christmas campaign

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[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Dahl in R&J Children's Christmas Book Club

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[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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[ AllThingsD | 2011-07-06 00:00:00 UTC ]
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[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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