Raiding the kitty: Sainsbury's resurrects Mog the cat for Christmas advert

Supermarket retailer moves Judith Kerr’s disaster-prone cat from page to screen 13 years after he was killed off by authorJudith Kerr’s Mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of Sainsbury’s Christmas TV ad campaign, 13 years after she was killed off.Sainsbury’s has partnered with the best-selling children’s book writer, who has published 15 titles starting with Mog the Forgetful Cat in 1970, to create an animated version of the cat at its disaster-prone best. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-11-13 00:00:00 UTC ]
News tagged with: #christmas advert #best-selling children

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