Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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Curious about horror manga? Then check out this list of horror manga artists whose work should be on your radar! Continue reading at Book Riot
[ Book Riot | 2021-09-23 10:35:00 UTC ]
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Unit sales of print books fell 3.6% last week compared to 2020. The pattern was a familiar one—higher fiction sales offset by declines in nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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‘Talk to Me,’ by T.C. Boyle, was inspired by a 1970s experiment in which researchers tried to teach a young chimpanzee American Sign Language. Continue reading at The Washington Post
[ The Washington Post | 2021-09-20 12:00:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 13:00:00 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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Lucy Caldwell has been shortlisted for the BBC National Short Story Award for the third time, in a year dominated by new voices. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 09:37:40 UTC ]
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W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 11:16:58 UTC ]
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With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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From the acclaimed author of novels and short stories, 'Harrow' is a magnificent, moving story about people picking up the pieces of apocalypse. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-07 13:00:01 UTC ]
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Emily Itami’s debut novel asks an age-old question: Does marriage and kids mean monotony and obligation or is there room for one’s authentic self? Continue reading at The New York Times
[ The New York Times | 2021-09-07 09:00:04 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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David Rooney explores how ideas about time have shaped cultures and consciousness. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 12:00:00 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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This year's fall regional trade shows will take place as questions abound over how the rest of 2021 will play out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Trigger warning: unpopular opinion. I have long despised the idea of writers’ retreats. I entirely agree with the concept itself but felt it was in desperate need of diversification in order to suit different personality types and minds. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 05:17:10 UTC ]
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Amazon is planning a global recruitment drive to hire 55,000 staff, including 2,500 in the UK, to accommodate the demand for online retail and digital advertising. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 19:48:27 UTC ]
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Booming audiobook sales and strong performances in some of its largest markets boosted profits up 55.1% at Penguin Random House in the first six months of 2021. Revenue rose 10.9%, to €1.80 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-31 00:00:00 UTC ]
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