Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with:
#digital publishing
#vox media
#nbc universal
The communications manager of We Need Diverse Books asks that publishers continue to allow employees to work from home after the Covid-19 outbreak fades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#communications manager
#publishers continue
Indie publishers face an “existential crisis” during the pandemic lockdown but remain hopeful they can make it to the other side. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 06:36:44 UTC ]
More news stories like this | News stories tagged with:
#existential crisis
#coronavirus lockdown
#pandemic lockdown
Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#pay cuts
#cost controls
#digital publishers
At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | News stories tagged with:
#digital media
There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
More news stories like this | News stories tagged with:
#stock market
#publishing industry
Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book awards
#taking notice
A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | News stories tagged with:
#ad lib
#john blake
Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | News stories tagged with:
#internship program
#paul miller
#separate entity—thenationfund
#digital media
#publishing companies
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#third-party cookie
#find alternatives
#digital media
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#unprecedented challenge
#publishers aren
#fair share
#ad blockers
#walled gardens
#media landscape
#digital publishers
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
All four of the large publicly held trade publishers saw sales fall in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#sales fall
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#direct result
#online publishing
#digital media
Unbound has made four people redundant and imposed a "pause" on accepting submissions for its digital list, the company has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 01:15:11 UTC ]
More news stories like this | News stories tagged with:
#accepting submissions
A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with:
#audio publishing
#digital marketing
#futurebook live
#consumer data
Publisher Adam Matthew Digital is working with the Royal Shakespeare Company to digitise parts of the organisation’s archive and make them accessible to academics. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 09:28:08 UTC ]
More news stories like this |
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with:
#digital focus
#libraries week
#digital technology
#libraries
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media