Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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With her prizewinning debut, Claire Fuller could be following in the footsteps of Ian Rankin and Hilary Mantel who found success with their later work – but only with the support of her publisherAs one of the judges for the Desmond Elliott prize for best debut novelist this year, I couldn’t help... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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A semifinal game of the Maranatha tournament on Friday night between Long Beach Poly and Fairfax produced a summer basketball game to remember. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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Library campaigners in Sheffield are urging the city council to put on hold plans to sell a Carnegie library to a company which wants to place a restaurant and coffee shop in the building. The Walkley Carnegie Library was one of 15 of the city's 28 libraries that was passed over to volunteer... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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The new children’s laureate Chris Riddell said he supports campaigns for illustrators to gain equal credit with writers. In an interview with The Bookseller magazine published today (12th June), Ridell said Sarah McIntyre, who spearheaded the #PicturesMeanBusiness campaign, is “amazing”. Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Philip Pullman has warned that the European Commission should consider falling author income as part of its investigation into Amazon's ebook business. The author warned The Bookseller that the investigation, announced yesterday (11th June), was failing to take the role of the author into... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Sales in the children’s/young adult category fell 32.1% in February 2015 compared to last February, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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How Schocken brought 'The Vilna Vegetarian Cookbook' back to life, and made it a bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 31, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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E L James is to release a new version of Fifty Shades of Grey – told from the point of view of Christian Grey. Titled Grey: Fifty Shades of Grey as told by Christian, the book will be published on June 18th – the same day as the fictional character’s birthday. The author announced the news to... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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America's Test Kitchen hopes to give home chefs a better option than the "excess" of online recipes with its big Christmas book, '100 Recipes: The Absolute Best Ways to Make the True Essentials.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-18 00:00:00 UTC ]
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The omnipresence of drones in the world’s skies—haunting Afghanistan, hovering over Yemen, delivering your tacos—has lately found its equivalent in world culture and art. Thinkers and creators in many genres have been wrestling with the unsettling implications of this new aerial technology, with... Continue reading at Slate
[ Slate | 2015-05-15 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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Online shoppers will find out within a few months whether they will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff
[ Stuff | 2015-05-12 00:00:00 UTC ]
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Sales of adult trade books rose 7.3% in January 2015, compared to January 2014, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles. This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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