Publishing trade groups criticize Google over GDPR policy

Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade associationsDigital Content Next, European Publishers Council, News Media Alliance and the News Media Associationsay Google is putting their members in a corner as it implements the European Union's General Data Protection Regulation, or GDPR, which takes effect May 25.Google updated its policy roughly one month ago, telling publishers they will need to share any data they receive from consumers if they intend to use the company's software to sell ads. Google won't disclose exactly how it will use that data and, should any GDPR violations occur, the liability will rest with the publishers, not Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
News tagged with: #axel springer #conde nast #european union #month ago #sell ads

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[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Publishers Come Out of Bankruptcy Eager To Buy

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[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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For Publishers, Who Are the Gatekeepers of Social Media?

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[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine