Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

Other Publishing stories related to: 'Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales'

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Private Equity Took Over a Publishing House, and They’re Giving Workers a Stake. What?

The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate

[ Slate | 2023-09-19 09:50:00 UTC ]
More news stories like this | News stories tagged with: #private equity

Publishing Industry Sales Slumped in July

Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #supply data #adult book

What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with: #book publisher

As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book rating #taking effect

Publishing Industry Sales Were Flat in May

A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #1% decline #adult books

Dear Romance Publishers: Please Give Us Hardcovers

Romance novels are associated with mass market paperbacks, but they deserve a collectible hardcover option, too. Continue reading at Book Riot

[ Book Riot | 2023-07-13 10:31:00 UTC ]
More news stories like this | News stories tagged with: #romance novels

Authors leave Hungarian publisher in protest at sale to Orbán-linked college

Libri Group’s takeover by Mathias Corvinus Collegium raises fears of crackdown on literary freedomsThe takeover of Hungary’s largest publishing house and bookstore chain by a private foundation with close ties to the country’s prime minister, Viktor Orbán, has prompted walkouts from authors who... Continue reading at The Guardian

[ The Guardian | 2023-06-23 11:38:44 UTC ]
More news stories like this | News stories tagged with: #close ties #prime minister #viktor orbn #literary fiction #bookstore chain

Publishing Industry Sales Fell 7.6% in April

Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

Publishing Sales Finished 2.6% Below 2021 Last Year

A 16% increase in sales in the pre-K–12 educational materials segment helped to counter declines in the other major categories, resulting in total publishing sales of $28.1 billion in 2022, the Association of American Publishers reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major categories

Publishing Industry Sales Inched Up in February

Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #trade segments #report sales

Large Trade Publishers See Flat Sales for 2022

Higher costs and lower sales led to disappointing results at three of the four largest trade publishers last year, reviving an old publishing mantra. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat sales #higher costs #disappointing results

Publishing Industry Sales Rose 3.5% in January

Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Women Now Publishing More Books Than Men — And It’s Helping Sales

According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot

[ Book Riot | 2023-03-07 17:36:00 UTC ]
More news stories like this | News stories tagged with: #publishing world

Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek

[ AdWeek | 2023-02-24 12:33:37 UTC ]
More news stories like this | News stories tagged with: #sales structure #hearst magazines #marketing staff #hearst

Publishing Sales Dropped 6.4% in 2022, AAP Report Finds

Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing categories #trade segments #print sales

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community