Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

Other Publishing stories related to: 'Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales'

Nate Silver's book sales skyrocket post-election

Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nate silver

Sandy sends NYC sales to an all-time low

Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low

Maurice Sendak: “Publishing Is Such an Outrageously Stupid Profession”

The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #maurice sendak #hold back

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Pearson denies FT sale

Pearson has denied reports that it is about to sell off the Financial Times, with a spokesperson... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this |

Sales of three million for latest Apple devices

Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this |

Carlos Fuentes’s Last Novel to be Published Posthumously

Spanish publishing house Alfaguara will publish Mexican author Carlos Fuentes's last novel, Federico en Su Balcon, posthumously later this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published posthumously #carlos fuentes

EU regulators to accept Apple and book publishers' offer of cheaper ebooks

According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget

[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #eu regulators #hachette livre

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines

In Japan, Kindle May Finally Push Publishers Into E-books

Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent launch

FastStats: Publishing Industry Statistics You Can Use

There's No Place Like Home The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to... Continue reading at Publishing Executive

[ Publishing Executive | 2012-11-02 00:00:00 UTC ]
More news stories like this |

Korea’s Moglue Offers Interactive Publishing Tools for Kids Books

By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids books #interactive children

E&P's 2012 Publisher of the Year: Bill Masterson Jr.

It&rsquo;s no secret that the job description for newspaper publishers is evolving, often on a day-to-day basis. As readers and advertisers are presented with an increasing number of outlets to direct their attention and dollars, newspapers have ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #day-to-day basis #increasing number

Publishers Cautiously Optimistic Toward 2013

CHICAGO -- Newspaper publishers sought to recapture some of their swagger at this week&rsquo;s annual meeting of the Inland Press Association, even as they face an uncertain fallout from the U.S. Postal Commission&rsquo;s negotiated service a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting

UK publishers caught up in Sandy chaos

American publishers say they are "carrying on" despite the devastation wreaked by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers

Reflections on Self-Publishing Ayn Rand in Germany

Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlas shrugged

Book Awards, the German Self-Publishing Way

Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book awards #german self-publishing #21st century

Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relentless pursuit #breaking news #wide audience

Paywall Startup Tinypass Adds Metered Subscriptions for Small Publishers

New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients. Tinypass, which signed up its first f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #content online #existing platforms