Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a question with which publishers are grappling."For The Beast, it's about whether or not there's an interesting/unique moment for us to use it," Daily Beast President Mike Dyer said in an email. "At the end of the day, if there's a story that we can tell in a unique way and it's well-suited for Facebook Live we'd do it, but we don't prioritize it for its own sake."Mr. Dyer said The Daily Beast is now doing "far fewer" Facebook Live broadcasts than a few months ago, when the platform was starting to catch on with publishers. The company has already pulled the plug on one Facebook Live show, "The Appointment," which focused on men's style, though it still produces a show about cocktails called "Drink Cart" and occasionally airs a show called "Cheat Sheet" when a news event calls for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
News tagged with: #steady stream #months ago

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Frankfurt Book Fair 2013: The Publisher: Innovator or Traditionalist?

There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Former Facebook employee says Dave Eggers copied her memoir in his new novel

Former Facebook employee Kate Losse says Eggers used her personal story as the narrative for his novel 'The Circle.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-03 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

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[ Engadget | 2013-10-02 00:00:00 UTC ]
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Publishers, AOL Partner on Subscription Service

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[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Lucidpress: drop-and-drag publishing app simplifies document design

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[ PC World | 2013-10-02 00:00:00 UTC ]
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Justice Department opposes company requests to publish surveillance statistics

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[ PC World | 2013-10-02 00:00:00 UTC ]
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Privacy activists blocked from releasing Facebook's response to complaints

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[ PC World | 2013-10-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-01 00:00:00 UTC ]
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Concern over Facebook edit function

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[ BBC World | 2013-09-30 00:00:00 UTC ]
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Facebook finally allows you to edit your embarrassing tyops, er, typos

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[ Engadget | 2013-09-27 00:00:00 UTC ]
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Goodbye typos: Facebook adds 'edit post' feature for desktop, Android

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[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
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[ PC World | 2013-09-27 00:00:00 UTC ]
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[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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[ PC World | 2013-09-24 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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Profit drops 25% at Haynes amid publishing 'slowdown'

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