Publishers Sharpen Their Approach to Paywalls

Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into what will be most valuable for our audiences, and this is a chance to test some of that in advance of our official paywall, which we will put up in early March.” While the site will still offer some content for free, it will also create three tiers of paid content, priced at $5 per month (or $49 per year), $11 per month (or $99 per year) and $22 per month (or $199 per year). The paywall is a new initiative at the now-independent magazine, which was sold by Meredith Corp. to Thai-based businessman Chatchaval Jiaravanon for $150 million late in 2018. (Time Inc., which had published Fortune for decades, was itself acquired by Meredith earlier that year.) “We’ve always been part of larger-scaled media organizations,” Joseloff says. “This gave us a chance to think about what’s truly the best model to serve our customers and deliver the right value to them.” Fortune isn’t the only publisher to see paywalls as one way to continue moving away from an over-reliance on advertising and embrace the subscription business model. Just this month, Texas Monthly and The New Republic launched metered paywalls of their own. Achieving the necessary scale The industry has had a love-hate relationship... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
News tagged with: #daily beast #daily life #vox media #consumer revenue #print publication

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Encyclopedia Britannica once published a catalogue of humanity’s ‘102 Great Ideas’ – and it created more questions than answers

Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation

[ The Conversation | 2024-01-09 17:02:30 UTC ]
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Publishing Industry Sales Rose 1.8% in October

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[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

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[ The Guardian | 2024-01-06 16:00:14 UTC ]
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[ Literrary Hub | 2024-01-05 09:56:55 UTC ]
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Praveen Madan Named CEO and Publisher at Berrett-Koehler

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[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Publishers Weekly’s 2024 Book Business Events Calendar

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[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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[ Engadget | 2023-12-23 07:43:48 UTC ]
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[ The New York Times | 2023-12-22 15:21:07 UTC ]
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[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
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[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
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Five years and 2m copies later, self-published author lands UK book deal

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[ The Guardian | 2023-12-17 09:00:23 UTC ]
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[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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[ Publishing Perspectives | 2023-12-13 03:58:01 UTC ]
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Publishing Sales Up Just a Smidge Through First Nine Months of 2023

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[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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