Publishers Share Their Social Distribution Secrets

Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often costly moving target for publishers. As we enter the next decade of digital, we wonder: have things settled down? Aside from TikTok, most of the major social or discovery platforms have been with us for a number of years. Even their feature sets (autoplay video, stories, video shows) look more the same than different. So how are premium publishers now getting their editorial distributed, viewed and read? What are the new secrets of these amplification ninjas? While publishers continue to target content and formats to the native strengths of each channel, Ashish Patel, chief insights officer at Group Nine Media, notes that the biggest evolution in distribution in the last year or two has been  “product and feature parity on the platform side.” Genres have normalized so that autoplay in-feed videos can be found on several channels, as can some form of the “Stories” format, multiple places for episodic video series as well as live streaming. “What we are now seeing that these four formats live across multiple platforms,” Patel tells Folio:. And for Group Nine, whose portfolio includes Thrillist, The Dodo, PopSugar and NowThis, all brands which predominantly exist on distributed... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Specific Media appoints UK publisher services director

Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week

[ Media Week | 2011-04-11 00:00:00 UTC ]
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Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Coronet to publish Tess Daly fiction

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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A Young (and Very Ambitious) Group of Publishers

The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Historian Weir's backlist to be published digitally

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Publishers "buoyant" at Bologna fair

Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Transworld to publish scratch and sniff title

Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Content Aggregator Zite Comes Under Fire From Publishers

Zite, the app that gathers content according to a user’s interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Sphere to publish Judy Finnigan

Publication Date: Fri, 01/04/2011 - 08:35 Judy Finnigan, one half of publishing phenomenon Richard and Judy, is to publish her long-rumoured first novel with Sphere. Catherine Burke, Sphere editorial director, signed world rights to two titles from Luigi Bonomi. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Fourth Estate to publish next Tan novel

Written By: Graeme Neill Publication Date: Wed, 30/03/2011 - 14:55 Fourth Estate will publish the latest novel by The Joy Luck Club author Amy Tan after HarperCollins bought The Valley of Amazement. Publication date for the novel is expected to be autumn 2012. Daniel Halpern, president and... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Profit up at Jonathan Goodman Publishing

Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 15:31 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show turnover is up 6% to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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PA's Mollet rebuts Myers' distribution claims

Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 09:35 The Publishers Association has dismissed Waterstone's m.d. Dominic Myers' view that £150m of costs could be cut from the supply chain as being "vastly wide of the mark". At the recent Independent Publishers Guild... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Sceptre to examine secret life of Christopher Marlowe

Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 11:56 Sceptre is to publish a début novel-in-verse which promises to put an end to one of the greatest literary mysteries, that of whether playwright Christopher Marlowe wrote Shakespeare's plays. Publishing director Carole... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Stacey International and Capuchin relaunch as Stacey Publishing

Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 15:31 Independent publisher Stacey International and its imprint Capuchin Classics have launched a new company, Stacey Publishing, with fresh financial backing. It will be headed by m.d. Patrick Kelly, previously part-time... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Trade publishers say ebook sales will not reach 10% until 2012

Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BML’s annual Books & Consumers Conference. The... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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