Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-12-02 00:00:00 UTC ]

Other news stories related to: "Publishers have 'huge opportunity' in content marketing says Chowney"


Icelandic book trade gets a kick from Euro 2016

Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
More news stories like this


What next, after the 'Leave' win?

Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
More news stories like this


Former PRH publicity director Higgins-Galsworthy joins Premier

Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this


‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco

'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
More news stories like this


Keep calm and expect change

Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-25 00:00:00 UTC ]
More news stories like this


Publishing 3.0: The Atomization of the Publishing Industry

[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this


Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this


Aussie Booksellers Join Fight Against U.S./U.K. Book Imports

The Australian Booksellers Association has joined with other members of the country's publishing industry to protest a government proposal to allow booksellers to import U.S. and U.K. books without restrictions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
More news stories like this


Tim Berners-Lee on the Future of Book Publishing

How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this


At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this


Supreme Court Rejects Google Books Appeal

The decision ends one of the publishing industry's defining legal dramas of the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this


Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
More news stories like this


Follett Corp. Buys Baker & Taylor

In a major development in the publishing industry's wholesaling segment, Follett Corp. has acquired Baker & Taylor for an undisclosed price. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
More news stories like this


London Digital 2016: What’s Ahead for Digital Publishing?

What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this


Bethany Buck Named Editorial Director at Sky Pony

Bethany Buck, a veteran of the children's publishing industry, will join Skyhorse Publishing as editorial director of its children’s imprint on March 21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
More news stories like this


Supreme Court Rejects Apple’s Appeal

At its March 4 conference, the Supreme Court declined to take up Apple’s appeal in its ebook price-fixing case, effectively ending one of the publishing industry's most closely-watched cases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
More news stories like this


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this


Protecting Intellectual Property Remains the Top Job for Association of American Publishers

The publishing industry's trade association had a busy year protecting copyright in a changing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this


Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday

[ Digiday | 2016-02-18 00:00:00 UTC ]
More news stories like this


Publishing Industry Speculates About Expansion Plans for Amazon Books

Opinions were mixed about what Amazon's rumored plans to open more physical bookstores could mean for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
More news stories like this