Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and forth is that magazine companies haven’t done all that much to exploit their consumer data. Eddy Cue, Apple’s App Store boss, reportedly said as much in recent talks with a publishing executive. That’s because for years, publishers have been heavily advertising-reliant—that is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers’ IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Men’s Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now that’s an ounce of prevention. Continue reading at 'AdWeek'

[ AdWeek | 2011-05-24 00:00:00 UTC ]
News tagged with: #consumer data #eddy cue #publishing executive #mens health

Other Publishing stories related to: 'Publishers Fight to Control Consumer Data They Barely Use'


Canadians File Class-Actions Against E-Book Publishers

Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allegedly colluding


Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf told


Media Decoder Blog: Pulitzer Fiction Snub Has Book Publishers Fuming

An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times

[ The New York Times | 2012-04-17 00:00:00 UTC ]
More news stories like this |


Imago launches ‘first in publishing’ consultancy

Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this |


Amazon’s E-Book Pricing a Constant Thorn for Publishers

In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing


An E-Book Argument: Are Fixed Prices Needed to Preserve Publishing?

Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD

[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book argument #alleged collusion #publishing industry


Double-digit print drop for top publishers

Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #double-digit drops


Vatican, Bodleian Libraries will publish millions of ancient texts online

Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodleian libraries


DOJ's Antitrust Case May Have Huge Implications for Publishing

The U.S. Department of Justice's antitrust lawsuit against Apple and five book publishers over alleged ebook price fixing means that the publishers have to... Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #antitrust case #antitrust lawsuit


Apple, ebook publishers accused of price fixing

Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price fixing #key role #ebook publishers #state officials #antitrust lawsuits #key player #digital books


Some Publishers Quickly Settle E-book Price-Fixing Lawsuit

Three of the five book publishers sued Wednesday by the Department of Justice quickly agree to scrap their deal with Apple and claim no wrong-doing. Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this |


Apple and four publishers seek EC deal; Penguin does not

Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing


DOJ accuses Apple, five publishers of colluding to fix ebook prices

In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews

[ Betanews | 2012-04-11 00:00:00 UTC ]
More news stories like this |


Apple, publishers face U.S. antitrust lawsuit over ebook pricing

WASHINGTON -- The Justice Department on Wednesday sued  Apple Inc. and five major book publishers for allegedly colluding to fix ebook prices. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face #antitrust lawsuit #ebook pricing #washington -- #justice department #allegedly colluding


Apple, Major Publishers Sued Over E-Book Pricing

The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book pricing #ebook pricing


Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces


U.S. Sues Apple, Publishers Over E-Book Pricing

The U.S. filed an antitrust lawsuit Wednesday against Apple Inc. and five of the nation's largest publishers, alleging they conspired to limit competition for the pricing of ebooks. Continue reading at AllThingsD

[ AllThingsD | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sues apple #e-book pricing #largest publishers


Two US publishers turn backs on Amazon.com

At least two of the big six publishers in the US are refusing to renew contracts with Amazon.com... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #renew contracts


US Sues Apple and Publishers Over e-Book Prices

The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book prices #sues apple #agency model


Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #previously believed #favored nation #fascinating reading