Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-10 16:18:57 UTC ]
News tagged with: #covid-19 pandemic #news organizations #print media

Other Publishing stories related to: 'Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic'


Global Publishing Leaders 2014: HarperCollins

HarperCollins is a subsidiary of News Corp, a global media and information services company that covers a range of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global media


Global Publishing Leaders 2014: Cengage

Cengage is a U.S.-based educational publisher with products adapted and distributed in over 110 countries by Cengage International. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Weka

Weka owns more than 20 companies throughout Europe offering a wide range of business services in the B2B and B2C markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range


Global Publishing Leaders 2014: Wiley

Wiley is a professional, education and trade publisher comprised of three divisions: Wiley-Blackwell, Professional/Trade, and Global Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global education


Global Publishing Leaders 2014: La Martinière

La Martinière is a French publishing company that began with a focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #illustrated photography #leisure books


Global Publishing Leaders 2014: Santillana

Santillana is a textbook and general-interest publishing group in Spain and Latin America with an international presence in 22 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #international presence


Global Publishing Leaders 2014: Pearson

Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Readers Digest

Readers Digest is a multi-brand and multi-platform media and direct marketing company that reaches 145 million customers worldwide through a combination of print, digital and DRTV products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers digest


The World's 56 Largest Book Publishers, 2014

International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers


Global Publishing Leaders 2014: Sanoma

Sanoma Learning is a leading European provider of education materials and solutions in print and digital formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education materials #digital formats


Global Publishing Leaders 2014: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites


Global Publishing Leaders 2014: Harlequin

Harlequin is a romance and women’s fiction publisher owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torstar corporation


Global Publishing Leaders 2014: Simon & Schuster

Simon & Schuster is owned by CBS Corporation and its imprints include Pocket Books, Scribner, and Atria. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #cbs corporation


Global Publishing Leaders 2014: Klett Group

The Klett Group is Germany’s leading private provider of educational and continued education services, with 61 subsidiaries at 36 locations in 14 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Abril Educação S/A

Abril Educação is an educational publishing and technology company under Abril S.A., the media division of Grupo Abril, a major Latin American communications group founded in 1950. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abril educao #grupo abril #educational publishing #technology company


Global Publishing Leaders 2014: Reed Elsevier

Reed Elsevier is the world-leading provider of scientific, technical, and medical information products and services and the fourth largest provider in the world of digital paid content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed elsevier


Global Publishing Leaders 2014: Levebvre-Sarrut

Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editions lgislatives #professional education #database integration


Global Publishing Leaders 2014: Gruppo Editorial Mauri Spagnol

Gruppo Editoriale Mauri Spagnol is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher


AST/Eskmo Owner Snaps Up Russian Education Publisher Drofa

More consolidation has hit the Russian book market as Oleg Novikov, the owner of AST and Eksmo, has agreed to purchase Drofa, a leading education publisher. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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