Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

Other Publishing stories related to: 'Publishers Debate Pricing, Marketing Models For Apps'

Justice Department opposes company requests to publish surveillance statistics

The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the National Security Agency and other agencies. Requests from five Internet companies, also including Yahoo and LinkedIn,... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence community #national intelligence

Publishing is Another Victim of Syria’s Civil War

Syria's civil war has decimated the local publishing business, all-but-ending the printing and sale of new books, and forcing many publishers authors to emigrate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #civil war

The Changing Job Market

A panel of industry experts gathered to discuss the state of publishing’s ever-changing jobs market at a Publishers Weekly Discussion Series on September 25, at Random House’s offices in midtown Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #midtown manhattan

Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company

Nook Simple Touch with Glowlight gets UK price cut, drops below £50

Bookworms in the UK tired of smuggling flashlights to bed might want to take another look at the Nook Simple Touch with Glowlight. After all, you can get one for £49 now that Barnes & Noble has slashed £20 off its retail price -- that's far, far lower than the amount people had to pay at... Continue reading at Engadget

[ Engadget | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #book retailer #feel free

Page Turners: The Best Smartphone Apps for Serious Readers

Bookworms are always seeking new text to devour. These apps will help procure ebooks, stories from the web, audiobooks, and even dusty analog tomes. Continue reading at Wired

[ Wired | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smartphone apps

Thompson made T&H publishing director

Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson

New Kindle Fire tablets; B&N continues Nook price cut

Amazon has announced the US release of three new Kindle Fire Tablets. Meanwhile Barnes &... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Ethiopians Complain Publishers are Out of Touch with Reality

Ethiopian readers lament that their publishing industry cynically puts out too many books people don't want and then charges too much for them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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A Hybrid Market

With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market #book industry #print books

Self-Publishing and the Industry: Implications and Impact

A discussion with nine experts from Frankfurt Academy's CONTEC 2013 interactive learning lab on self-publishing's implications for the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt academy

Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback

Dropbox pushes to publish spy data request details

Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World

[ PC World | 2013-09-24 00:00:00 UTC ]
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Tesco launches cut-price Hudl

Tesco has confirmed its widely anticipated tablet launch, bringing out "Hudl", a 7-inch... Continue reading at The Bookseller

[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Profit drops 25% at Haynes amid publishing 'slowdown'

Haynes Publishing Group has reported falls in revenue and profit in its results for the year... Continue reading at The Bookseller

[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Canadian Publishing, 2013: A Time of Opportunity

Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing #trouble spots #canadian publishers #special report

Children’s Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children’s publishing in Canada looks to be headed for a pretty good 2013 overall, despite limited school and library budgets and reduced inventory and heavy return rates at Indigo Books and Music stores. Rick Wilks, director of Annick Press, points to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side #library budgets #indigo books #annick press

Children's Publishing in Fall 2013: Focus on Canada 2013

Not unlike the adult side of the business, children's publishing in Canada looks to be headed for a pretty good 2013 overall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult side

Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market