Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington Post to the Outline is splitting the difference, using quizzes and messaging games as a way to grow loyalty, engagement, and otherwise attract audiences back to their owned and operated properties. The post Publishers are playing around with games again appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-15 00:00:00 UTC ]
Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
More news stories like this
It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this
Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this
A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
More news stories like this
Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this
Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at Digiday
[ Digiday | 2016-12-15 00:00:00 UTC ]
More news stories like this
On Monday, Instagram rolled out its live video feature to all U.S. users. Although live video already exists on several other platforms, publishers aren't deterred from adopting Instagram Live. Publishers told Digiday that they plan to use Instagram Live to give followers a behind-the-scenes... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this
David Snyder and Lisa Emerick to part at end of year following disagreements over growth strategy. The post Publishers to Leave Crain’s Chicago Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this
Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this
Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this
Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday
[ Digiday | 2016-09-29 00:00:00 UTC ]
More news stories like this
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this
[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
More news stories like this
Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this
Publishing rights staffers are asked to utilize special new 'Publishers' Rights Corner,' adjacent to the already sold-out LitAg at Frankfurt on Oct. 18. The post Publishers’ Rights Corner: A Place for Frankfurt’s New Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
More news stories like this
The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this
What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
More news stories like this
Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this
U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday
[ Digiday | 2015-08-24 00:00:00 UTC ]
More news stories like this