Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting Facebook Live videos with yoga and meditation experts, which has helped the format become a noticeable driver of conversions. Both plan to do more Facebook Live promos in 2017. The post Publisher trend inception: Facebook Live meets commerce strategies appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD
[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random Houses v-p of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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San Francisco, California-based CompareNetworks, which operates online b-to-b marketplaces for the scientific and healthcare industries, has acquired Indianapolis, Indiana-based Russell Publishing, LLC, publisher of titles American Pharmaceutical Review, Pharmaceutical Outsourcing and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
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InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week
[ Media Week | 2011-11-25 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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