PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


Stop trying to sex up the Man Booker judges’ meetings. We are geeky nerds | Alex Clark

The image of furious rows and storming-outs is not one that I recognise but an industry concoction to glamorise publishingThe Man Booker prize is airing its dirty linen, celebrating its 50th birthday by drip-feeding bits of gossip and scandal from judging meetings, ceremonies and parties through... Continue reading at The Guardian

[ The Guardian | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50th birthday #kingsley amis #mary wilson #dead body


Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market

Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post poland #market appeared #loyalty program #latest move


Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #journal notes #news organization #harvard university #news outlets


Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #book market #real energy


Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff memo #working alongside #current president


Facebook removes accounts tied to influence campaign from Iran and Russia

Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Faber signs first US market exclusive

Faber will publish its first US market exclusive with English writer and former music journalist Will Ashon’s forthcoming book from Granta, with plans to further ramp up its American list. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber signs #music journalist


China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts


Omarosa Manigault Newman's book meets harsh reviews

Reality television star and former White House aide Omarosa Manigault Newman’s "Unhinged: An Insider's Account of the Trump White House" finally hit bookstore shelves on Tuesday, and judging by critics’ reactions, they’re not here to make friends. In the book, Manigault Newman claims that she... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make friends


Women in Publishing reactivates, schedules pay gap meeting

Women in Publishing is to restart its regular meetings this autumn, launching with a panel discussion to explore the pay gap in September. Continue reading at The Bookseller

[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel discussion #pay gap


Facebook says it has been targeted by a political influence campaign again

Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead


PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity team


Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #strong sense


Craft market realigns following record, colouring-fuelled years

The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #romanian publishers #key markets


Article saying libraries should be replaced by Amazon meets with resounding opposition

Public libraries should be replaced by Amazon stories, argued Panos Mourdoukoutas in an article published on Forbes’ website Saturday. "At the core, Amazon has provided something better than a local library without the tax fees," wrote Mourdoukoutas, an economics professor at Long Island... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #article published #local library


Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly-created role #integrated marketing