Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography enthusiast magazine and a newsweekly. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #magazine publishing #increasing number

Other Publishing stories related to: 'Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?'


Media Cache: After Much Ado, a Google Book Deal in France

Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times

[ The New York Times | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media cache #internet giant


Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society


Report Says Forbes Media Underwent Emergency Restructuring

The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
More news stories like this |


Schofield Brands, Employees In Limbo Following Shutdown

Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
More news stories like this |


Media debates Booker longlist

Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this |


AOL’s Reorg: A Mixed Message for Media Buyers?

To hear it from AOL, content and brands are the keys to the company’s comeback strategy. But some in the industry wonder if the company’s new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek

[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategy based #defining moment #managing partner


Forbes Media Makes Minority Investment in Startup of Ex-Fortune Editors

Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forbes media #strategic partnership #brent schlender


F + W Media Acquires The Writers Store

Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
More news stories like this |


BREAKING: Schofield Media Shutters U.S. Operations

B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
More news stories like this |


Reports: Reader’s Digest, Wenner Media Up For Sale

Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers digest #wenner media #digest association #$1 billion


Media Decoder: Sheila Bair to Write Book on Financial Crisis

Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times

[ The New York Times | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #write book #financial crisis #book deal #inside account


Media Decoder: Memoir of WikiLeaks Founder Is Tabled

A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times

[ The New York Times | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #book deal #julian assange #months ago


Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |


M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


Media Decoder: Conrad Black, Still in Prison, Finds Publisher for Memoir

The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder


Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |


Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longtime editor #media decoder


Media Decoder: The Question 'Who Is Herman Cain?' Soon To Be A Book

The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times

[ The New York Times | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #herman cain #conservative imprint


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #print versions #trade paperback #hardback books