Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically using that data. “You’d have to be extremely naïve to think students aren’t pasting ISBNs [for course books] on their favorite sites, like Chegg and Amazon,” said James Rourke, assistant director of the University of Kansas Bookstore in Lawrence, Kans. While some stores list pricing for their two biggest competitors, Amazon and Half, others post as many as 10 alternatives plus availability at the local library. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
News tagged with: #growing number #web sites #local library

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[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Sales drop 2.5% at Lagardère

Written By: Lisa Campbell Publication Date: Tue, 08/11/2011 - 10:15 Lagardère Publishing has reported a net sale decrease of 2.5% on a like-for-like basis in its third quarter, attributing the drop to weaker sales in English-speaking countries and the "impact of ebooks". read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Physical book sales slump £12m in October

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[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Penguin's ebook sales double

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[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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EUP reports 40% rise in ebook sales

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[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Hearst sales appointments 'will create more joined-up brands'

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[ Media Week | 2011-10-25 00:00:00 UTC ]
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Apple's Newsstand Boosting Mag Sales, But Will it Last?

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[ AdWeek | 2011-10-22 00:00:00 UTC ]
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[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Bertrams sales and profit marginally fall

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[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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BRC says September book sales 'tough"

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[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Digital sales 'could be 15%' by year's end

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[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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