Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically using that data. “You’d have to be extremely naïve to think students aren’t pasting ISBNs [for course books] on their favorite sites, like Chegg and Amazon,” said James Rourke, assistant director of the University of Kansas Bookstore in Lawrence, Kans. While some stores list pricing for their two biggest competitors, Amazon and Half, others post as many as 10 alternatives plus availability at the local library. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
News tagged with: #growing number #web sites #local library

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Book sales pass the £1bn mark

Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Price of Amazon tablet hailed

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:35 The price of Amazon's new tablet device has been singled out as its most eye-catching feature although analysts feel it may not be a direct competitor to the iPad. Amazon c.e.o. Jeff Bezos unveiled the device yesterday (29th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Amazon launches tablet and new UK Kindle priced £89

Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 15:40 Amazon has unveiled a Kindle Touch reader, alongside a brand new tablet device called Kindle Fire. It has also launched an £89 Kindle device in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Quercus sees sales drop but profits rise

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[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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OUP creates group strategy post

Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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More Readers, Sales for E-books

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[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Faber adds sales force for indies

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[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Firm Offers Insight into Tablet Mag Sales

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[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Hardback sales slump hints at late Christmas shop

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[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Waterstone's considers differential pricing

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[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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ACE publishes first library strategy document

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[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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No end in sight for OFT ebook pricing probe

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[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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We Love Pop teen mag posts strong first edition sales

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[ Media Week | 2011-09-08 00:00:00 UTC ]
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Horrid Henry sales hit 17m mark

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[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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BRC says August book sales "tough"

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[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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