Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically using that data. “You’d have to be extremely naïve to think students aren’t pasting ISBNs [for course books] on their favorite sites, like Chegg and Amazon,” said James Rourke, assistant director of the University of Kansas Bookstore in Lawrence, Kans. While some stores list pricing for their two biggest competitors, Amazon and Half, others post as many as 10 alternatives plus availability at the local library. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
News tagged with: #growing number #web sites #local library

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Living Oasis owner puts chain up for sale

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[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Penguin's sales and profits fall in first half as digital rises

Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Digital makes 75% of Informa sales

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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AOL Ad Sales Boss Jeff Levick Out

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[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Borders seeks court approval for closing-down sales

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[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Reports: Reader’s Digest, Wenner Media Up For Sale

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[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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Dragon Tattoo hits 2m UK sales

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Self-published author hits one million Kindle sales

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[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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