Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically using that data. “You’d have to be extremely naïve to think students aren’t pasting ISBNs [for course books] on their favorite sites, like Chegg and Amazon,” said James Rourke, assistant director of the University of Kansas Bookstore in Lawrence, Kans. While some stores list pricing for their two biggest competitors, Amazon and Half, others post as many as 10 alternatives plus availability at the local library. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
News tagged with: #growing number #web sites #local library

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Unpredictable summer positive for book sales

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[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Industry Sales Pegged At $27.2 Billion

Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Sharp growth in book sales at Waitrose

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[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Senator Schumer sides with Apple and publishers in ebook price fixing case

A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews

[ Betanews | 2012-07-20 00:00:00 UTC ]
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E-book/print bundling 'trebles sales' for Angry Robot

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[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Senator Schumer calls on DOJ to drop ebook price-fixing suit

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[ Engadget | 2012-07-19 00:00:00 UTC ]
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E-books 30% of US adult fiction trade sales

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[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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E L James' sales slip . . . to £5.4m

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[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Parragon Hones Its Global Publishing Strategy

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[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
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Conde Nast shakes up corporate sales staff

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[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Publishers 'missing out' on school ebook sales

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[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Bloomsbury ebook sales up 70% in first quarter

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[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Booming Digital Sales Could Put Auto Trader Out Of Print

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[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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