After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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HarperCollins group digital director David Roth-Ey has been appointed executive publisher of 4th... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to ebook readers, which also jumped from 10% to 19% over the same time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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For an indie publisher to launch its first line with a $300 art book takes guts and vision, but that’s what Ammo Books’ founders Paul Norton and Steve Crist did in 2006 when they published 3,000 copies of Gonzo by Hunter S. Thompson and sold out in less than a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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William Shawcross, whose official biography of the Queen Mother was published by Macmillan in... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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A group of children's authors has formed a collective called Electrik Inc to publish their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Classics publishers are refreshing their editions of modernist authors James Joyce and Virginia... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD
[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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Bangor Metro, a six-year old business, lifestyle and opinion magazine serving the Bangor, Maine region, will be sold next month to a group of investors within the city—principally Jack Cashman of Cashman Asset Management, a long-time Bangor businessman. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-05 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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