The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships with a wide range of mothers sharing their stories from both the front... Continue reading at 'AdWeek'
[ AdWeek | 2020-04-27 19:15:41 UTC ]
The Artemis Fowl family adventure film, based on Eoin Colfer's books, was supposed to premiere in UK theatres in May, but has been moved online amid the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 16:37:28 UTC ]
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Subscribers to audiobook subscription platform BookBeat are growing during the coronavirus pandemic, with bestsellers and well-known authors performing best. The post Sweden’s BookBeat Rides High on the Pandemic’s Audiobook Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-20 13:45:35 UTC ]
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Pinsky explains the neighborhood memories that spurred him to write “House Hour” and how he is using walks to cope with the coronavirus pandemic. Continue reading at The Washington Post
[ The Washington Post | 2020-04-17 12:18:21 UTC ]
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Sphere is publishing a collection of essays providing "a new non-fiction take on the Covid-19 pandemic". Titled A Little Light, it contains contributions from journalists including the science editors of both the Times and the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:13:49 UTC ]
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Even when shuttered by the coronavirus pandemic, libraries are coming up with creative ways to serve their communities. On March 16, the El Dorado County Library in California closed its doors to patrons after a state-wide stay-at-home order. But that hasn’t stopped the library, which serves... Continue reading at Fast Company
[ Fast Company | 2020-04-15 07:00:32 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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A large group of comic book creators will be using Twitter to auction books, art and more to benefit stores upended by the coronavirus pandemic. Continue reading at The New York Times
[ The New York Times | 2020-04-14 13:49:17 UTC ]
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Italy, the country worst affected so far by the coronavirus pandemic in Europe, is allowing bookshops to reopen. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 17:18:11 UTC ]
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The best-selling author and co-owner of Books Are Magic discusses how her store is weathering the crisis while supporting writers, staff, and other bookstores. For years, independent bookstores fought to stay in business in the face of big box stores and Amazon’s unstoppable growth. Now, they... Continue reading at Fast Company
[ Fast Company | 2020-04-10 10:30:03 UTC ]
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The plight of independent bookstores during the coronavirus pandemic has brought an outpouring of public support—but, along with it, an often-overwhelming deluge of messaging about whom to support and how. A new app, Save Your Bookstore, is trying to pull more of it together in one place. Save... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-09 16:59:54 UTC ]
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Bradford Literature Festival, originally scheduled for 26th June-5th July, has been cancelled amid the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 15:04:29 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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DK and Walker have unveiled new initiatives to support families, readers, authors and illustrators during the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 14:35:29 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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