Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book

The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods' Christmas spot--will soon be the star of a children's book called "There's... Continue reading at 'AdWeek'

[ AdWeek | 2019-03-05 00:00:00 UTC ]

Other Publishing stories related to: 'Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book'

Poet on winning Costa Book prize

Costa Book of the Year prize-winner, Jo Shapcott, explains her delight that poetry has been recognised by Costa two years running. Continue reading at BBC News

[ BBC News | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa book #jo shapcott #years running

Penguin enters exclusive Sainsburys book club

Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery titles #book club #authors set #clive cussler #jeff kinney #rick riordan

Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers

Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly