Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Check It Out with Michael Kelley: The Provincetown Public Press

Editors Note: When we first signed up the great Nancy Pearl to helm the “Check It Out” library column for Publishers Weekly, she agreed to do it for a year—and then she gave us two great years! Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Beijing 2013: Stronger Partnerships, Broader Markets

The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exhibition center

Soft April for Adult, Children Sales

April adult book sales fell 4.0% compared to last April, while sales in the children’s/young adult segment dropped 33.1%, according to figures released in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #0% compared #figures released

MU's Maneater Newspaper Reduces to Weekly Print Publication

In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital presence #announced wednesday #print publication

Colin Dickerman named Flatiron editorial director

Colin Dickerman, formerly executive editor at The Penguin Press, has been named as editorial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin press

Frankfurt Book Fair Director on German/Brazilian Collaboration

With Brazil as Guest of Honor at this year's Frankfurt Book Fair some 250 Brazilian books are being translated and Germany will feature at Rio's book fair this month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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A Simple Red Clip Turns Park Benches Into Public Libraries

Amsterdam gets a citywide book exchange, courtesy of a local creative agency. On the subway in most European cities, it’s a passenger habit to leave behind the morning’s newspaper. They aren’t littering (like a New Yorker would be); it’s simply a courtesy for other commuters who might want to... Continue reading at Fast Company

[ Fast Company | 2013-08-16 00:00:00 UTC ]
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Eric Huang joins Made in Me

Eric Huang has joined digital agency Made in Me as development director, heading up its new IP... Continue reading at The Bookseller

[ The Bookseller | 2013-08-12 00:00:00 UTC ]
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American Booksellers to Fight Amazon Through Negative Publicity

The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american booksellers #fight amazon #open letter #book business

Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school

Embedded Posts: This Is Facebook's Real Public Offering

Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired

[ Wired | 2013-08-01 00:00:00 UTC ]
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The Hole in Our Collective Memory: How Copyright Made Mid-Century Books Vanish

A book published during the presidency of Chester A. Arthur has a greater chance of being in print today than one published during the time of Reagan. Continue reading at The Atlantic

[ The Atlantic | 2013-07-30 00:00:00 UTC ]
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ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign

BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word