Eric Huang joins Made in Me

Eric Huang has joined digital agency Made in Me as development director, heading up its new IP... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-08-12 00:00:00 UTC ]

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John Hitchin obituary

My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As... Continue reading at The Guardian

[ The Guardian | 2021-10-28 19:33:32 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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