Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with publishers as content becomes a point of differentiation for them. If they don't, publishers like Hearst will deprioritize them. "What you’re seeing is little bit of boldness to say we deserve a bigger piece of revenue," he said. The post ‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-01 00:00:00 UTC ]
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The Society of Young Publishers London branch is reopening its mentorship scheme for 2020, with a host of professionals from across the trade ready to share their knowledge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 20:51:29 UTC ]
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Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Each genre of fiction has its own rules for getting published. In this article, we cover how to publish your young adult novel, including how to write a query letter and synopsis, example queries that worked as well as literary agents open to young adult submissions. The post How to Publish a... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-09 21:35:33 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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The late Gregory Younging was a widely known and influential figure in Canada's Indigenous publishing community and in Canadian First Nations relations. The post Canadian Publishers Association Honors Gregory Younging Posthumously appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-28 03:10:00 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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Amélie Wen Zhao's young-adult novel "Blood Heir," which was postponed by the author earlier this year after some Twitter users accused it of being racially insensitive, will be released in the fall, Publishers Weekly reports. Zhao's debut book, the first in a planned fantasy trilogy, came under... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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On April 9-10 in Frankfurt, the new RightsTech Europe conference will explore rights management and monetization in book publishing and media industries. The post RightsTech Europe: A New Summit for Publishing and ‘Related Sectors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-18 00:00:00 UTC ]
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