Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at 'Media Week'

[ Media Week | 2013-07-05 00:00:00 UTC ]

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Geras new Arrow publishing director

Cornerstone has appointed Jenny Geras as publishing director of Arrow, with Geras moving from Pan... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Harper and PT launch global system

HarperCollins will introduce a “globally integrated system” for its editorial,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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'Truly global' book data on its way

A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Posen new vice-president and commercial director at Walker

Walker has appointed Julia Posen to the newly-created position of executive vice-president and... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive vice-president #commercial director #newly-created position

The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Amazon unveils $159 7-inch Kindle Fire 2012 with 1GB RAM and 44 percent better performance

Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM --... Continue reading at Engadget

[ Engadget | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest rival #$40 cheaper #barnes noble

HC promotes Sasot to new pricing director role

HarperCollins has created a new business role to improve its pricing strategies. Eloy Sasot,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing strategies

Hot Key hires Orringer, extends digital

Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Walker buys global rights in Leslye Walton

Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya title

Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Apple 'in talks' over Women's Prize for Fiction sponsorship

Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction sponsorship #held talks

Bertrams appoints international sales director

Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book wholesaler

Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day

Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop