Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn."This report demystified the concept that subscription models would have a negative impact on the ad growth," said Pam Horan, president of the OPA, whose report examined nine of its members that use some form of paywall, including Time Inc., The New York Times and The Financial Times. "We saw consistently that our members were having a very successful advertising business while growing their subscription business." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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The managing director of the publishing startup describes her disruptive agenda and promises a list of "strong, game-changing voices." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot
[ Book Riot | 2024-02-21 12:30:00 UTC ]
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Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek
[ AdWeek | 2024-02-13 02:47:06 UTC ]
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The “Aya” series explores the pains and pleasures of everyday life in a working-class neighborhood in West Africa. Continue reading at The New York Times
[ The New York Times | 2024-02-10 10:02:39 UTC ]
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Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News
[ ABC News | 2024-01-28 01:58:28 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian
[ The Guardian | 2024-01-22 04:15:05 UTC ]
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In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian
[ The Guardian | 2023-12-28 14:03:33 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Now in its 25th year, Ingram’s digital printing group has deepened its ties with publishers and expanded its international footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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