Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age published a profile on its founder, Jason Stein.Laundry Service, which started as an "internet video company" in 2011, now counts the likes of Twitter, Grubhub, Anheuser-Busch InBev's Bud Light and Michelob Ultra among its clients. It also has seen clients such as T-Mobile, LG, Jordan Brand and Freixenet increasingly looking to repurpose the agency's work from digital to the more traditional creative areas of TV, print, out-of-home and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-31 00:00:00 UTC ]
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Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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Written By: Charlotte Williams and Lisa Campbell Publication Date: Fri, 04/02/2011 - 12:19 The transition to the agency model could be halted as publishers outside of the new terms could wait as much as a year for an Office of Fair Trading investigation into ebook pricing to be completed. The... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Written By: Lisa Campbell Amazon.co.uk has reiterated its opposition to agency pricing as it revealed its top-selling ebook authors are not governed by the model. Last week Amazon.com announced ebooks had begun to outsell paperbacks in the US for the first time, with 115 ebooks bought for every... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams Amazon.co.uk has selected books published by Myriad Editions, Fig Tree, Atlantic Books and Simon & Schuster as its four Rising Stars for this quarter. Snowdrops by A D Miller (Atlantic Books) is currently the featured book, with a Q&A with Miller on the... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Sustaining a publishing business on the Internet can be a tricky, as many readers expect content for free and adopt tools to strip out advertising. In an attempt... Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
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Written By: Charlotte Williams The Office of Fair Trading has announced an enquiry into the ebook agency model, following what it described as a "significant number of complaints". The OFT said the investigation is "into whether arrangements that certain publishers have put in place with some... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Caroline Horn School library services (SLS) in Birmingham and Sutton are to close or substantially reduce the service they offer to schools, while in Greenwich the service suspended on a temporary basis in 2009 will not now be resumed. The news follows recent closures of services... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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