Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
News tagged with: #publicity teams #pan macmillan

Other Publishing stories related to: 'Pan Mac restructures sales, marketing, publicity'

Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |

Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this |

Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid

Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Rethinking Newsstand Sales: Magazines, Money and Mobile Blinders

By Samir "Mr. Magazine" Husni David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates.... Continue reading at Publishing Executive

[ Publishing Executive | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #david carey #on-demand world

Amazon Kindle tops yearly Japan e-reader sales five months after launch

Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World

[ PC World | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially launched #kindle e-reader #low pricing #powerful brand #official start

Can a Public Awareness Campaign Curb Ebook Piracy?

The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this |

Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
More news stories like this |

Hachette UK's digital sales '£50m in 2012'

Hachette UK's digital sales were £50m in 2012, its chief executive Tim Hely Hutchinson... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #digital sales

Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary results #ebook market

BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ranging #fifty shades

Barnes & Noble Nook sales plunge

US bookstore chain Barnes & Noble sees its fourth-quarter net loss more than double to $118.6m (£77m) as sales of its Nook ebooks and devices drop. Continue reading at BBC News

[ BBC News | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook ebooks

How are Paula Deen cookbook sales faring?

A highly publicized racism scandal has already cost celebrity chef Paula Deen her Food Network contract. Will readers still buy her cookbooks? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-25 00:00:00 UTC ]
More news stories like this |

Summer Sales Outlook Bright

A tough start to 2013 in many parts of the country, with record snows, torrential rains, and tornadoes, plus the bombing in Boston, has made for a quiet year to date for many bookstores, according to PW’s survey of dozens of independents around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torrential rains #quiet year

Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Book sales boosted by Father's Day

Sales of books jumped to a 2013 high last week, boosted by Father's Day, according to figures obtained by the book trade website, The Bookseller. Continue reading at BBC News

[ BBC News | 2013-06-19 00:00:00 UTC ]
More news stories like this |

Sale of Springer majority stake

The parent company of science, business and media publisher Springer has sold its majority stake... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake

How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #apple didn #electronic books #lose money #penguin group