PA launches Textbook Challenge as research shows resources are 'under-used'

The Publishers Association is launching a new campaign, The Textbook Challenge, after an independent survey found that 63% of primary and secondary teachers in English schools could be "making more use of textbooks" - while one in five don’t use them at all. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-11-27 00:00:00 UTC ]

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Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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NME to launch print edition in India

NME is to launch a monthly print edition in India later this year, after IPC Media agreed to license the brand to local publisher Pilot Ventures. Continue reading at Media Week

[ Media Week | 2012-03-02 00:00:00 UTC ]
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CourseSmart launches in the UK

US digital textbook rental service CourseSmart has soft-launched in the UK, with industry... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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Mindshapes to launch virtual world for picturebooks

Interactive learning company Mindshapes is to launch Magic Town, a virtual world for picture... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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New Luxe Title Launches

Niche Media founder Jason Binn has teamed up with e-commerce site Gilt Groupe and Hudson News founder James Cohen to create a magazine brand targeting the wealthiest Americans. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Parade Launches App To Enhance Content Offerings

After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #content offerings

Academic publishing facing "unprecedented challenges"

Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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B&N profit sinks, launches new Nook

Profit at US bookseller Barnes & Noble sank 12% in the third quarter, despite both physical... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Midas launches Signature Speakers bureau

Authors including Peter James and Helen Rappaport have joined a launch line-up of public figures... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Cheetham's Head of Zeus lines up launch list

Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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