OR/M Delivers Huge Boost to Book Sales

Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]

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High street sees 4% rise in book sales

The British high street saw a 4% rise in book volume purchases through physical stores last year, while online sales flatlined. However, online retailers continued to grow their market share of the print market with a 1% rise to 32% of volume purchases in 2016. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
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Taiwan’s Indie Booksellers and Publishers Join Forces to Tackle Challenges

Book sales have plummeted in Taiwan in recent years, as have the number of bookstores in the island nation home to 23.5 million people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Can Better Writing Make Climate Change Less Polarizing?

How do writers and publishers handle charged topics like climate change? Environmentalist Jamie Clarke makes a case for including more perspectives, both for the sake of book sales and the planet. The post Can Better Writing Make Climate Change Less Polarizing? appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-20 00:00:00 UTC ]
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Ann Voskamp Draws Crowds and Book Sales: A Photo Essay

Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Book Sales' Shapiro Retires After 52 Years

Shapiro, hailed as the sage of the bargain-book business, calls it a day after more than half a century in the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Live events 'important for children's books'

Live events are having a direct impact on book sales in the children's market, according to Julia Eccleshare, children's director for Hay Festival, speaking at The Bookseller's Children's Conference this afternoon (27th September). Eccleshare said she thought live performances were not only a... Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Book Sales Down Slightly in 2015

Data from the Association of American Publishers shows that total industry sales fell 0.6% in 2015 compared to 2014, to $27.78 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Did Matayoshi ‘Spark’ Japan’s Growth in Book Sales?

Figures show 2015 book sales in Japan pulling ahead 'slightly' by comparison to magazine sales. One runaway bestseller might deserve as much credit as softer sales in the fashion media. The post Did Matayoshi ‘Spark’ Japan’s Growth in Book Sales? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-12 00:00:00 UTC ]
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E-book sales in the UK decline for the first time

There's something to be said about a printed book. It's easy to read outdoors, you can lend it to a friend and, unlike a top-end Kindle, it doesn't spell disaster if you lose it. E-readers have their place, but today The Publishers Association (PA) h... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
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Sales, Earnings Drop at HarperCollins

Revenue fell 11% in the quarter ended March 31, 2016 compared to the period ended March 31, 2015 and earnings tumbles 36%, to $36 million. E-book sales were down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Bookshop obscura

Philip Jones explores the reshaped landscape for book sales, from “non-traditional" retail outlets to revitalised "traditional" booksellers. Continue reading at The Bookseller

[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Non-traditional outlets saw ‘strong growth’ in 2015

Book sales through non-traditional retailers are booming, publishers and retailers have reported, but competition is becoming ever fiercer among publishers to secure coveted shelf space in retailers such as Anthropologie, Urban Outfitters, Joy, T K Maxx or The White Stuff. Continue reading at The Bookseller

[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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Why print book sales are rising, and books are getting longer

E-book sales have remained stagnant in 2015. But print book sales are up, and Harper Lee's latest novel and adult coloring books are the big winners. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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Waterstones’ Buy Books for Syria campaign surpasses half-way mark

Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Children’s book sales surge in China

China’s book market had a total value of 55bn RMB (£5.7bn) in 2014, with 18% of that (9.9bn RMB, £1.02bn) coming from by children’s book sales, according to Open Book, China’s book sales data company. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company

[ Fast Company | 2015-10-08 00:00:00 UTC ]
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