OR/M Delivers Huge Boost to Book Sales

Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]

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Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
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‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation

At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales. The post ‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Industry Notes: Politics Power Print, Says NPD: Category Soars 32 Percent

Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook

Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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Taking the Measure of Sexual Misconduct Charges in Publishing

Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Book sales down 7% for WHS in first half

W H Smith’s book sales fell 7% in the first six months of its financial year, but the retailer said it has seen some “encouraging results” for its new high street book offer for customers. Continue reading at The Bookseller

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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Foyles to donate profits from far-right book sales to charity

Foyles is to donate the profits of its sales from far-right books to charity after it was targeted by an anti-fascist campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-03-23 00:00:00 UTC ]
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Mackay joins Edinburgh festival

Simon Mackay has been appointed the new head of book sales and retail for the Edinburgh International Book Festival (EIBF).  Continue reading at The Bookseller

[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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DK to continue BookTrust charity partnership in 2018

DK is continuing its charitable partnership with BookTrust in 2018, after raising a total of £12,500 for the charity this year via bake sales and book sales, marathons, a Christmas raffle and the DK BookTrust Walk in London in the summer. Continue reading at The Bookseller

[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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Shaw to step down from Edinburgh Festival book sales

James Shaw, the Edinburgh International Book Festival's long-serving head of book sales and retail, is stepping down in October 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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B&N Has Disappointing Second Quarter

In the second quarter of fiscal 2018, sales at Barnes & Noble dropped 7.9% compared to a year ago and its loss widened to $30.1 million from $20.4 million in last year's second quarter. Book sales, however, were a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-30 00:00:00 UTC ]
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E-book Sales Up in in May, for First Time in Two Years

E-book sales at trade houses rose 2.4% in May 2017 for the first time since 2015, according to new figures released by the Association of American Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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London drives book market's value growth in 2017

London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Borsenverein figures break down Germany's book sales for 2016

Sales of books and journals in Germany across 2016 were up marginally for the first time since 2013, according to data released by trade association Börsenverein des Deutschen Buchhandels. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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With E-books Down, E-tailers Are Still Far From Out

The much-ballyhooed fall in sales of traditionally published ebooks in 2016 was balanced by an expanded share of book sales for e-tailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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UK ebook sales flounder as interest in print copies rebounds

Book sales in the UK are on the rise, but not because of ebooks. Figures for 2016 released by the Publishers Association show a 7 percent rise over 2015, the largest year-over-year growth in a decade. Physical book sales were up 8 percent, however eb... Continue reading at Engadget

[ Engadget | 2017-04-27 00:00:00 UTC ]
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Book Sales Get an Easter Bump: The Weekly Scorecard

With Easter approaching, sales of juvenile fiction and nonfiction are shooting up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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