Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Kepler, Bonnier launch agency

Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Early opening for Brown at Waterstones Piccadilly

Waterstones has said it will be the first retailer to go on sale with signed copies of Dan Brown... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Nick Perrett to open debate at the FutureBook Innovation Workshop

Nick Perrett, group strategy and digital director at HarperCollins, will open the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Love Charing Cross Road to return

The Charing Cross Road Festival—Love Charing Cross Road—will return to the famous... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Retailer Pages opens for business

Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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China’s Emerging English-language Book Market

Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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Amazon Appstore launches in China, continues its world tour

Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget

[ Engadget | 2013-05-06 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Condé Nast Launches B-to-B Ecommerce Site

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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Libraries to debate open access

The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Drama Online site launched

Bloomsbury and Faber's Drama Online, launched today (1st May) in beta, includes a partnership... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Foyles unveils Charing Cross Road artwork

Illustrator Rebecca Hendin has created a giant artwork entitled ‘All Paths Lead to Foyles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Obooko launches in UK

A website giving away free ebooks by self-published authors will launch tomorrow (1st May) in... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Novelicious to launch fiction imprint

Women’s fiction blog Novelicious is to launch a new digital imprint. Novelicious Books... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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WBN launches book club

World Book Night is launching a monthly book club, offering reading recommendation to its... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Comma launches free lit app Gimbal

Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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W H Smith to open Cardiff University store

WH Smith is soon to open a new store in Cardiff University Union selling a small book range of 20... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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