Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by advertisers. Only 9% of ad buyers have clearly... Continue reading at 'AdWeek'
[ AdWeek | 2020-09-02 14:20:11 UTC ]
Will browsing be allowed, or will we have to judge a book by its cover? With Waterstones and some indie shops set to open on 15 June, Alison Flood finds out what the plan isMelissa Davies had planned to fulfil a lifelong dream and open her independent bookshop, Pigeon Books, in Southsea, at the... Continue reading at The Guardian
[ The Guardian | 2020-06-12 06:00:14 UTC ]
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In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age
[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek
[ AdWeek | 2020-06-08 11:00:32 UTC ]
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As has been widely reported over the past few weeks, the coronavirus pandemic has caused continued closures of theatre and performing arts venues, with potentially catastrophic effects across the industry. At Fane we started by postponing our March - May shows to the Autumn, but with the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 13:31:31 UTC ]
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While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 09:42:17 UTC ]
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When libraries around the US began closing their doors due to the coronavirus pandemic, the Internet Archive (IA) responded by creating a “National Emergency Library,” a collection of 1.4 million books from its free e-book repository Open Library. Pu... Continue reading at Engadget
[ Engadget | 2020-06-01 19:33:58 UTC ]
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On June 1st, a group of book publishers—Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House, all member companies of the Association of American Publishers—filed a copyright infringement lawsuit against the Internet Archive, whose “National Emergency... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
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The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
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Lockdown Lit @ Lunch with Mary South and Erin Somers Tuesday, May 26, 2pm EDT Lockdown Lit @ Lunch, a new weekly salon that spotlights books published during the coronavirus pandemic, hosts Mary South (You Will Never Be Forgotten) and Erin Somers (Stay Up with Hugo Best) for brief readings and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-26 16:02:55 UTC ]
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University Presses need to make sure their institution's senior management teams think of them as part of the solution to the challenges of the coronavirus pandemic, a University Press Redux Online webinar heard last week. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 18:15:39 UTC ]
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Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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BookExpo Online's first full day of programming begins with a panel featureing five library leaders who will take stock of how libraries are handling the coronavirus pandemic thus far and how the public library might change in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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At BookExpo Online, the APA's executive director, Michele Cobb, will be joined by Chris Lynch from Simon & Schuster, Cathy Forrest from HarperCollins, and Michael Anderle from LMBPN to discuss the state of the audio industry and the impact of the coronavirus pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Bloomsbury Publishing reported a 10% profit increase in the fiscal year ended February 29, 2020, over fiscal 2019. The publisher said its business in the current fiscal year has suffered "significant disruption" because of the coronavirus pandemic, but said it is "well placed to benefit from... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-20 04:00:00 UTC ]
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From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
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We are living through an unprecedented time in global history. The coronavirus pandemic has hit every industry, and – this is not news to any of you – publishing is no exception. This week is Mental Health Awareness Week, the theme is ‘kindness’, chosen because we need to reach out to those... Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 22:41:35 UTC ]
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The Virus, first published in 1982, will be reissued this summer after the PM’s father shrugged off accusations of cashing in on the coronavirus crisisA long out-of-print novel about a deadly virus by Stanley Johnson, the father of UK prime minister Boris Johnson, is to be reissued this summer,... Continue reading at The Guardian
[ The Guardian | 2020-05-11 14:45:10 UTC ]
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