One for the Ages: Cubs-Tribe Thriller Is Most-Watched MLB Game in 25 Years

In what may very well go down in the books as the single greatest Game 7 in World Series history, the Chicago Cubs on Wednesday night exorcised a 108-year-old demon in front of the largest national TV audience to tune in to a baseball game in 25 years.According to Nielsen live-plus-same-day data, the Cubs' 8-7 extra-inning victory over the Cleveland Indians averaged 40.045 million viewers, eclipsing Fox's previous record, which was set by the seventh game of the indelible Diamondbacks-Yankees Fall Classic in 2001. The clincher, which unfolded in a city still reeling from the terror attacks of Sept. 11, delivered 39.1 million viewers.The heart-pounding finish to the 2016 MLB campaign also averaged a staggering 21.8 household rating, making it the highest-rated World Series broadcast since the aforementioned Arizona-New York game drew a 23.5 rating. By comparison, only four NFL playoff games and Super Bowl 50 delivered a higher rating than Game 7 of the Cubs-Indians showcase. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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Other Publishing stories related to: 'One for the Ages: Cubs-Tribe Thriller Is Most-Watched MLB Game in 25 Years'


How I Brought My Thriller from the ’70s into The 21st Century

Bestseller Warren Adler discusses the challenges of converting his 1977 thriller "Trans-Siberian Express" into digital and enhancing it Apple's iBooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-17 00:00:00 UTC ]
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Marie Claire Goes Low-Budget with Live Valentine's Day Game Show

Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age

[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Angry Birds Maker Hatches In-Game Video Ad Plan

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
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TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Hatchet Job of the Year goes to AA Gill for Morrissey broadside

Sunday Times critic honoured for 'expert caning' of rock star's autobiography"A cacophony of jangling, misheard and misused words … a sea of Stygian self-justification and stilted self-conscious prose … " AA Gill's caustic review of Morrissey's Autobiography has been named the Hatchet Job of the... Continue reading at The Guardian

[ The Guardian | 2014-02-12 00:00:00 UTC ]
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The Hatchet Job of the Year doesn't cut it | Alex Clark

This celebration of bookish snark, won by AA Gill for his Morrissey assault, is less daring and less worthy than it thinksIt's the middle of a wet, wet winter, unaccountably you haven't shed the pounds or learnt the cello as per the optimism of 1 Jan, and to make matters even worse, Valentine's... Continue reading at The Guardian

[ The Guardian | 2014-02-12 00:00:00 UTC ]
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LBF Announces Gaming Pavilion

Gaming @ LBF is designed to connect the "creative and commercial talents of gaming developers, publishers and distributors with their publishing counterparts." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Worms Battlegrounds and Nutjitsu are the first self-published games on Xbox One

Microsoft caught everyone's attention back when it introduced ID@Xbox. Now, nearly six months after the indie developer program was revealed, we're finally seeing the first titles to come out of it: Worms Battlegrounds and Nutjitsu. At this point,... Continue reading at Engadget

[ Engadget | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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How do you face becoming a military widow at age 26?

Artis Henderson, author of a memoir titled 'Unremarried Widow,' talks about the loss of her husband, Miles, who was serving in Afghanistan, after only four months of marriage.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-08 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Who are the Next Generation of Good Housekeepers? New Editor Looks to Update 129-Year-Old Magazine

Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Rowman & Littlefield Has Record Year

Sales at academic and professional publisher Rowman & Littlefield rose 8% in 2013, to $51 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Why this year's Vanity Fair Hollywood Issue cover is a great leap forward

The annual showbiz gatefold tableau, an Annie Leibovitz shot of the cream of the film world wearing funny-looking clothes, has finally overcome its past shortcomingsAwards season breaks into a gallop with the first peek at Vanity Fair's Hollywood Issue, second only to the Superbowl as an annual... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Facebook: 10 years of social networking, in numbers

Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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10 New Books You Need to Read This Year

From biographies to technical studies and step-by-step guides, here are 10 books that you should look for in the next few months.Of course, we think you can learn a lot online. But, if you're looking to take a deeper dive, there is often no substitute for the kind of thoughtful analysis you can... Continue reading at Fast Company

[ Fast Company | 2014-01-29 00:00:00 UTC ]
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ALA Midwinter 2014: Abrams Gets in the E-book Game

Digital versions will be available simultaneously with the release of print editions. Libraries can license the titles for a one-year period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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Nathan Filer wins Costa Book of the Year

First-time novelist Nathan Filer has won the £30,000 Costa Book of the Year award for his... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Diamond Calls 2013 “Our Best Year Ever”

Pointing to strong titles, a growing backlist, and retailer optimism, Diamond Book Distributors, the trade book unit of Diamond Comics Distributors, reported that its 2013 sales rose by “double digits” over 2012 in the U.S., Canada, and international markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Dutton Marks 150 Years of Publishing

About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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