On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories and willingness to negotiate rates. But they said the company still lags digital natives in pricing, ad products and scale, putting them “consistently one step behind,” in the words of one buyer. The post On ad pricing, Condé Nast bows to the reality of digital appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
News tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products

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Conde Nast is out of its sales partnership with NBCU and Vox Media

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More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia

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Why You Should Be Prepared for Facebook Ad Prices to Rise

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Why Wired is hosting its Conde Nast sister brands at CES this year

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