Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with: #separate feeds #rude awakening #average person #high school

Other Publishing stories related to: 'Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone''

Orion snaps up Funke

Orion Children’s Books has acquired a new novel by German author Cornelia Funke, known for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion snaps #orion children

Century snaps up two from South African author

Century has pre-empted two books by South African author Charlie Human, likening his writing to... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century snaps

Wm Heinemann snaps up Paris Review anthology

William Heinemann has acquired an anthology of 21 stories originally published in literary... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william heinemann

Telly stars snapped up as LBF begins

A multi-book deal for celebrity chef Lorraine Pascale, a memoir from “Strictly Come Dancing... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-book deal

Kindle Touch update adds Europe-friendly languages, landscape mode

April 27th is nearly upon us, heralding the arrival of the Kindle Touch in Europe. Before that happens, Amazon's pushed out a software update packed with language support for the continent, landscape mode and text-to-speech, amongst others. You can manually download version 5.1.0 now or wait for... Continue reading at Engadget

[ Engadget | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle touch #permalinkthe verge

Hachette snaps up Blyton estate

Hachette UK has acquired worldwide rights in the Enid Blyton estate, excluding Noddy, from... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk

Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
More news stories like this |

Hutchinson snaps up Wolf Man

Hutchinson has acquired a debut novel by British screenwriter and creative writing lecturer Jenny... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
More news stories like this |

Rights House and PFD snap up crime estates

The Rights House and PFD have acquired four crime estates from Chorion in its intellectual... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights house

Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format

Oneworld snaps up 'Steinbeckian' debut

Oneworld has acquired a novel which tackles male friendship in the late 20th century. World... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oneworld snaps

BA aims to kick-start indie ebook sales

The Booksellers Association is in “advanced” talks with two companies over an ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #advanced talks

How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company

[ Fast Company | 2012-03-01 00:00:00 UTC ]
More news stories like this |

Pan Mac snaps up Amazon bestseller Wilkinson

Pan Macmillan has snapped up UK and Commonwealth rights to Amazon’s self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Cold snap book sales plunge 16% year on year

Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this |

US Snaps up Janklow & Nesbit prizewinner

Literary agency Janklow & Nesbit has secured a six-figure US publishing deal for Snapper by... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing deal

ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
More news stories like this |

Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |