Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at 'The Bookseller'
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
Former President Barack Obama, in Manhattan last month. Many questions about the Obamas’ books deal are unanswered — like the size of the advance and whether they are both memoirs. Continue reading at The New York Times
[ The New York Times | 2017-03-08 00:00:00 UTC ]
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Less than a week after it was announced that Penguin Random House had acquired books by former president and first lady Barack and Michelle Obama for a rumored $65 million, Crown Publishing Group has been named as the PRH unit that will release the titles in the U.S. and Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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If Penguin Random House really spent the rumored $65 million to acquire books by the former president and first lady, Barack and Michelle Obama, how could the publisher recoup its outlay? It might not be that hard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Barack and Michelle Obama have signed with publishing house Penguin Random, for an undisclosed sum. Continue reading at Stuff
[ Stuff | 2017-03-02 00:00:00 UTC ]
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Barack and Michelle Obama have signed with publishing house Penguin Random, for a record breaking sum. Continue reading at Stuff
[ Stuff | 2017-03-02 00:00:00 UTC ]
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Penguin Random House obtained the rights to the memoirs of Barack and Michelle Obama. Continue reading at ABC News
[ ABC News | 2017-03-01 00:00:00 UTC ]
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Former President Barack Obama and Michelle Obama in Washington last year. They plan to donate a portion of the advances for their books to charity. Continue reading at The New York Times
[ The New York Times | 2017-03-01 00:00:00 UTC ]
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Books by former president and first lady said to have been sold for more than $60m and will focus on White House yearsBarack and Michelle Obama have signed book deals with Penguin Random House, the publisher announced on Tuesday.Financial terms were not disclosed for the books, for which several... Continue reading at The Guardian
[ The Guardian | 2017-03-01 00:00:00 UTC ]
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Tackling an outdated image of publishing as a closed world unreceptive to the digital future is a key challenge Joanna Prior has set herself as president of the Publishers Association for the coming year. In an interview in this week's issue of The Bookseller, the Penguin General m.d. has said... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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A collection of essays from Zadie Smith, a novel critiquing the concept of romantic love by Alain de Botton and Marina Lewycka’s first book in four years are among the highlights of Penguin General’s spring 2016 list. Authors and staff from Penguin General – which comprises of imprints Penguin,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Ebury Press has acquired a book written by the First Lady of the United States, Michelle Obama,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:32 Penguin General has combined its publicity and marketing teams into a single communications department, with publicity director Amelia Fairney becoming communications director of Penguin General. The role of marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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