Obama’s Becoming to a bookshop near you: Penguin preps record-breaking campaign

Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at 'The Bookseller'

[ The Bookseller | 2018-11-09 00:00:00 UTC ]

Other news stories related to: "Obama’s Becoming to a bookshop near you: Penguin preps record-breaking campaign"


Apple Books Bestsellers: 'Becoming' Remains #1

Michelle Obama's memoir, 'Becoming,' remained the #1 bestseller in the Apple Books store over Thanksgiving week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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'Becoming' Gives a Strong Start to Holiday Sales

'Becoming' by Michelle Obama was easily the biggest hit at independent bookstores over the Thanksgiving weekend. Indies were also keeping a wary eye on inventory levels amid reports of potential shortages of hot-selling titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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'Becoming' Is Becoming 2018's Biggest Adult Book

Penguin Random House said that first-day sales for Michelle Obama's memoir "represent the largest single-day sales total for any book published in 2018" by the publisher, while Barnes & Noble said 'Becoming' had the biggest first week of sales at the chain so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-19 00:00:00 UTC ]
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Michelle Obama Kicks Off Book Tour in Chicago

While indies throughout the country reported varying sales figures for Michelle Obama's highly-anticipated memoir, Chicago indies reported stratospheric first-day sales as Obama launched her national book tour there with Oprah Winfrey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Books News: Michelle Obama’s ‘Becoming’ Finally Hits Shelves

The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times

[ The New York Times | 2018-11-14 00:00:00 UTC ]
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Obama’s Becoming to a bookshop near you: Penguin preps record-breaking campaign

Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
More news stories like this


PRH announces UK event with Michelle Obama

Penguin Random House UK has announced former US First Lady Michelle Obama will be appearing in conversation with novelist Chimamanda Ngozi Adichie at Southbank Centre’s Royal Festival Hall this December. Continue reading at The Bookseller

[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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PRH plans staff sale of 'Becoming' to empower the Advocacy Academy

Viking will be selling copies of Michelle Obama’s upcoming autobiography, Becoming, to PRH UK staff for £5-apiece on publication day to raise money for the Advocacy Academy. Continue reading at The Bookseller

[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Michelle Obama’s Big Book Trip: ‘It’s Like You’re Looking at a Madonna Tour’

Michelle Obama at the annual American Library Association conference in June. After keeping a relatively low profile since leaving the White House, the former first lady is returning to the public sphere in dramatic fashion. Continue reading at The New York Times

[ The New York Times | 2018-09-22 00:00:00 UTC ]
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Books: National Book Award longlists, a fall preview and concern about ALOUD

Hi — I’m Carolyn Kellogg, books editor of the L.A. Times. This week in print you’ll find the Fall Arts Preview — books included. THE BIG BOOKS This fall brings books from Michelle Obama, Jonathan Franzen, Haruki Murakami, Michael Connelly, Stephen King and more; see our picks of books you won’t... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-15 00:00:00 UTC ]
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ALA 2018: In Opening Session, Michelle Obama Gets Personal

In her highly anticipated appearance, the former First Lady reflected on her life as a woman, parent, First Lady—and the time a kid named Lin-Manuel Miranda first rapped about Alexander Hamilton in the East Room. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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ALA 2018 Spotlight: Michelle Obama, Doris Kearns Goodwin Headline 2018 ALA Annual Conference

A star-studded main speaker program awaits attendees, June 21-26, in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Scottish pupils compete for place at Michelle Obama dinner

Scottish schoolchildren are being offered the chance to attend a dinner with Michelle Obama via an essay competition. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Michelle Obama shares intimate family photos to promote forthcoming memoir

Michelle Obama is sharing never-before-seen photos of herself growing up to promote her forthcoming memoir Becoming (Penguin).  Continue reading at The Bookseller

[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Michelle Obama to Deliver Opening Keynote at 2018 ALA Conference

Her appearance at the conference is sponsored by Penguin Random House, which will publish her much-anticipated memoir, 'Becoming,' on November 13, 2018 via its Crown division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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Gentle returns to Penguin General

Jane Gentle, most recently communications manager at Mumsnet, has joined the Penguin General Communications team as senior campaigns manager. Continue reading at The Bookseller

[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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Michelle Obama's memoir out in November

Former first lady Michelle Obama’s forthcoming memoir, Becoming, will be published in the UK on 13th November, Penguin Random House has confirmed. Continue reading at The Bookseller

[ The Bookseller | 2018-02-27 00:00:00 UTC ]
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Michelle Obama's memoir, 'Becoming,' to be released in November

Michelle Obama's memoir, one of the most highly anticipated books in recent years, is coming out Nov. 13. The former first lady tweeted Sunday that the book, to come out a week after the 2018 midterm elections, is called "Becoming." "Writing 'Becoming' has been a deeply personal experience," she... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-26 00:00:00 UTC ]
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Fayard to be French publisher of Obama memoirs

Editions Fayard will publish Barack and Michelle Obama’s memoirs in the French language, chairman and c.e.o. Sophie de Closets has announced Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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PRH Opts to Publish $65 Million Obama Books Globally

The pair of books that Penguin Random House recently bought by Barack and Michelle Obama, for a reported $65 million, will be released globally by the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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