At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience "trust" at a time when the high-stakes realities of the Covid-19 pandemic... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-24 21:17:51 UTC ]
Faber has had to amend its children's books publishing schedule due to the Covid-19 pandemic, with Francesca Simon's latest title delayed until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 15:49:56 UTC ]
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Sphere is publishing a collection of essays providing "a new non-fiction take on the Covid-19 pandemic". Titled A Little Light, it contains contributions from journalists including the science editors of both the Times and the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:13:49 UTC ]
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BookTrust has extended Cressida Cowell's tenure at Waterstones Children's Laureate by a year, in response to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 17:01:56 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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With the current COVID-19 pandemic leading to increased demand for online services there have been concerns about the web's ability to cope. New analysis by Fastly of traffic patterns between January and March looks at regional trends for key US states and countries around the globe that are... Continue reading at Betanews
[ Betanews | 2020-04-09 10:31:56 UTC ]
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Rough Guides is offering a free e-book to customers during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:10:16 UTC ]
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Unit sales of print books rose 6.9% last week over the week ended March 28 at outlets that report to NPD BookScan. An early arrival of Easter and Passover helped soften the sales blow caused by the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
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The Pulitzer Prize Board has postponed the announcement of the winners of the 2020 Pulitzer Prizes due to the COVID-19 pandemic. Continue reading at Book Riot
[ Book Riot | 2020-04-08 18:50:06 UTC ]
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[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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Bloomsbury has announced a strategy to support independent bookshops during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 07:54:28 UTC ]
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Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Faber has revealed an online programme designed to "console, entertain and inspire readers", in light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 00:22:57 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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Ingram Content Group will not attend BookExpo or BookCon 2020 due to the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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Higher paid staff at Pan Macmillan have been asked to volunteer for a pay reduction and employees at its distribution arm will be furloughed as the publisher unveiled measures to help “safeguard” its business during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 10:15:37 UTC ]
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