NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan Stephanopoulos, on the job for five months, has done the research and revealed that education content "hit a chord with our demographic." NowThis boldly proclaims on its homepage that it doesn't have a homepage—"even the word sounds old," the site states. Instead, publishes all its short-form videos directly to Facebook, Twitter and Snapchat's Discover channel. At its first NewFronts presentation, at New York's New Museum Thursday night, Stephanopoulos explained to ad buyers how, even now, the digital media industry is "changing at light speed." After all, it was that rapid change that led former Huffington Post executives Ken Lerer and Eric Hippeau to found the company, first known as NowThisNews, in 2012. "A lot of people mention these changes to induce fear and say to you 'Trust us with your advertising budgets—we'll help you navigate these uncharted territories,'" he said. "We're not scared of these changes; we don't think you should be either." NowThis recently hired former MTV CMO Tina Exarhos as its first head of marketing, and says it gets more than 1.6 billion views a month and 8 billion monthly impressions. In addition to the Williams news, NowThis announced it... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #ad buyers #rapid change

Other Publishing stories related to: 'NowThis to Launch Education Series With Actress Allison Williams'


HCG bags Arcanjo's 'thrilling' middle-grade series

Hachette Children’s Group has acquired three books in a "thrilling" new middle-grade series by Bloomsbury editorial assistant and author Joel Arcanjo, writing as J J Arcanjo. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 15:35:55 UTC ]
More news stories like this | News stories tagged with: #middle-grade series #hachette children #bloomsbury #hachette


Review: Joy Williams' first novel in decades is an astonishing end-times parable

From the acclaimed author of novels and short stories, 'Harrow' is a magnificent, moving story about people picking up the pieces of apocalypse. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-07 13:00:01 UTC ]
More news stories like this | News stories tagged with: #joy williams #acclaimed author #short stories #moving story #first novel


Jazz Legend Mary Lou Williams’ Mass Appeal

PW talks with author and musician Deanna Witkowski about why Williams turned to Catholicism and how she created a soulful synergy of jazz and liturgical music. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mass appeal


William Collins scores two on £25k British Academy Book Prize shortlist

The shortlist for the £25,000 British Academy Book Prize for Global Cultural Understanding has been revealed with William Collins titles making up half the nominated books.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 23:47:10 UTC ]
More news stories like this | News stories tagged with: #nominated books #book prize


Jamie Oliver TV series searches for cookbook star with PMJ and Channel 4

​Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 11:26:19 UTC ]
More news stories like this | News stories tagged with: #tv series #book deal #cookbook


HarperCollins launches entry-level programmes for 2022

HarperCollins has launched its entry-level training programmes for 2022, including a traineeship scheme for those from underrepresented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 07:43:18 UTC ]
More news stories like this | News stories tagged with: #underrepresented backgrounds #harpercollins


Zaffre picks up two more in Lake’s 'charming' Country Village series

Bonnier Books UK imprint Zaffre has acquired two more books in Cathy Lake’s Country Village series, which began with 2020's The Country Village Christmas Show and 2021's The Country Village Summer Fete. Continue reading at The Bookseller

[ The Bookseller | 2021-08-31 08:55:04 UTC ]
More news stories like this | News stories tagged with: #bonnier


Penguin Classics launches ‘new canon’ of environmental literature

Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian

[ The Guardian | 2021-08-26 07:00:42 UTC ]
More news stories like this | News stories tagged with: #greta thunberg #growing trend #david attenborough #bill gates #jenny offill #publisher penguin


Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented groups #educational publishing


Chinese education changes could hit ELT divisions at UK publishers

China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 16:50:15 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Law firm charity to launch string of bookshops

A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 09:01:14 UTC ]
More news stories like this | News stories tagged with: #law firm #combat loneliness


In William Maxwell’s Fiction, a Vivid, Varied Tableau of Midwestern Life

Though his novels and short stories — published over six decades, beginning in 1934 — are set in an older, more decorous America, he grapples with themes that feel shockingly contemporary. Continue reading at The New York Times

[ The New York Times | 2021-08-23 17:02:39 UTC ]
More news stories like this | News stories tagged with: #short stories


Milkweed Editions Announces Disability-Focused Literary Series

Minnesota-based independent publisher Milkweed Editions will launch a series of books centered on neurodivergence and what the publisher calls “different ways of languaging” next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher calls #independent publisher


Yorkshire comic festival launches donation drive for libraries and schools

A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-08-21 00:12:55 UTC ]
More news stories like this | News stories tagged with: #comic books #distribute copies #libraries


W F Howes signs McDermid's new series

Independent audiobook publisher W F Howes has landed rights to Val McDermid's new Allie Burns series, releasing the first of five audiobooks this week. Continue reading at The Bookseller

[ The Bookseller | 2021-08-20 14:12:25 UTC ]
More news stories like this | News stories tagged with: #landed rights #val mcdermid #audiobook


'Call of Duty: Vanguard' first look: Taking the series back to WWII

There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget

[ Engadget | 2021-08-19 17:45:33 UTC ]
More news stories like this | News stories tagged with: #anti-cheat system #coming weeks #science fiction


The Venom of Snakes: On Diane Williams

“No writer’s life is pain free,” Diane Williams says early one morning while discussing her forthcoming book of stories, How High?—That High. “Marketing aside, just doing the work is so punishing. It’s an athletic ordeal on every level.” Williams is speaking via Zoom from her apartment on... Continue reading at The Millions

[ The Millions | 2021-08-19 10:00:11 UTC ]
More news stories like this |


Greene & Heaton launches underrepresented writers mentoring scheme

Literary agency Greene & Heaton is to launch a submissions initiative and mentoring scheme for writers from underrepresented backgrounds, as part of The Greene Door Project.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-19 09:26:48 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme #underrepresented backgrounds #literary agency


Isla Fisher to publish picture book series with Welbeck Flame

Welbeck Flame has acquired three picture books written by actress and comedian Isla Fisher and illustrated by Paula Bowles. Continue reading at The Bookseller

[ The Bookseller | 2021-08-18 08:23:08 UTC ]
More news stories like this | News stories tagged with: #welbeck flame #books written #picture book


Allison & Busby acquires 10th Hawkswood historical mystery

Allison & Busby has signed the 10th instalment in the Bradecote and Catchpoll historical mystery series by Sarah Hawkswood. Continue reading at The Bookseller

[ The Bookseller | 2021-08-14 21:03:13 UTC ]
More news stories like this | News stories tagged with: #allison busby #10th instalment