No damage to 'Sunday Night Football' ratings as Pats mangle Steelers

Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had established a 20-0 lead at the half, the final deliveries for this lopsided AFC clash were higher than they were a year ago. According to Nielsen live-plus-same-day data, the Patriots’ 33-3 curb-stomping of the Steelers averaged 22.2 million viewers and a 12.6 household rating, edging last year’s analogous (and far more compelling) Bears-Packers showdown by the slimmest of margins. (Boosted by Aaron Rodgers’ near-miraculous comeback effort, the 2018 “Sunday Night Football” premiere averaged 22.1 million viewers and a 12.5 household rating, which would make it NBC’s second highest-rated broadcast of the season.) Streaming on NBC and NFL digital platforms brought last night’s overall delivery up to 22.7 million viewers. While it was a matchup that looked awfully good on paper, Bill Belichick and Tom Brady had drawn up a game plan that made for a far less viewer-friendly experience for those of us west of I-495. Brady completed 24 of 36 passes for 341 yards and three touchdowns, while New England’s defense throttled the Steelers at every turn. Ben Roethlisberger, who finished last year’s campaign with a league-high 5,129 passing yards, connected on just 27 of 47 tosses for 276 yards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-09 22:50:19 UTC ]
News tagged with: #instant classic #average draw #hotly anticipated #sunday afternoon #press time #nielsen

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[ The Bookseller | 2021-03-02 20:51:28 UTC ]
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How this year’s lousy Super Bowl ratings measure up to past games

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[ Fast Company | 2021-02-09 13:39:34 UTC ]
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Sheikh Zayed Book Award and NYU Explore ‘The Nights’

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[ Publishing Perspectives | 2021-02-08 15:06:39 UTC ]
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[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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If you love books and also love, you can rent this bookstore for a COVID-friendly date night.

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[ Literrary Hub | 2021-01-28 15:42:07 UTC ]
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[ The Conversation | 2021-01-22 17:53:17 UTC ]
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Forced into camps, Japanese Americans found respite in football

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[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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Forced into camps, Japanese Americans found respite in football

[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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[ The Bookseller | 2020-12-07 11:43:42 UTC ]
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[ The Washington Post | 2020-11-30 16:27:21 UTC ]
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[ Book Riot | 2020-11-27 15:17:51 UTC ]
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[ Book Riot | 2020-11-24 11:30:00 UTC ]
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[ The Washington Post | 2020-11-23 11:57:29 UTC ]
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[ Book Riot | 2020-11-20 11:37:00 UTC ]
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[ The Bookseller | 2020-11-12 01:18:12 UTC ]
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[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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[ AdWeek | 2020-11-04 22:15:12 UTC ]
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[ The Bookseller | 2020-11-03 11:44:54 UTC ]
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[ The New York Times | 2020-10-16 18:09:04 UTC ]
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