Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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HarperCollins has bought a “joyous” book by Chessie King that aims to spread body confidence for women of all ages. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 08:50:13 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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“Nobody Does It Better” dishes dirt from directors and stars, among others in 007’s orbit. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 13:04:35 UTC ]
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#james bond
[caption id="attachment_176661" align="alignright" width="150"] Janet King[/caption] Last week, SourceMedia relaunched as Arizent, revealing what it says is a new, mission-driven organization and strategy. Amid the relaunch are multiple leadership appointments. Janet King joins the company as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 20:12:20 UTC ]
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Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
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#digital media
The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Hannah Harlow, executive director of marketing of general interest books at Houghton Mifflin Harcourt, has bought the Book Shop of Beverly Farms in Beverly, Mass., together with her brother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Mirror Books has bought a follow-up book to Stephen G Michaud and Hugh Aynesworth's Netflix series tie-in Ted Bundy: Conversations with a Killer. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 02:50:45 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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#digital media
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Publishing’s long established boys’ club in espionage fiction is having its cover blown by a new school led by Stella Rimington, Manda Scott and Charlotte PhilbyWhen Stella Rimington, the former director general of MI5 and spy author, wrote a new foreword last year to The Spy’s Bedside Book,... Continue reading at The Guardian
[ The Guardian | 2020-01-07 09:00:54 UTC ]
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There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday
[ Digiday | 2020-01-07 05:01:49 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Donald Trump Jr's Triggered hit the New York Times bestseller list with a dagger, an indication of bulk buys. It's far from the first book to do so. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:35:08 UTC ]
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The private equity firm KKR has signed a definitive agreement to acquire OverDrive in a deal announced on Christmas Eve. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-26 05:00:00 UTC ]
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#buy overdrive
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The Association of Universities in the Netherlands (VSNU), The Netherlands Federation of University Medical Centres (NFU), The Dutch Research Council (NWO), and the global information and analytics business Elsevier, have reached a framework Open Access agreement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-22 21:27:14 UTC ]
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Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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If you’re a Kindle user, you’ve undoubtedly come across titles with that Kindle Unlimited logo and an enticing “$0.00” price tag attached. You’re curious, yes? With titles in genres from mysteries and romance to sci-fi and self-help, Kindle Unlimited is an easy and affordable way to sate your... Continue reading at PC World
[ PC World | 2019-12-18 11:30:00 UTC ]
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