Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service... Continue reading at 'AdWeek'

[ AdWeek | 2022-08-16 12:15:00 UTC ]

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Anti-racist book sales surge in US and Britain after George Floyd killing

Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian

[ The Guardian | 2020-06-03 14:40:35 UTC ]
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Coronavirus patterns make local news even more important

During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
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Joe Wicks' Wean in 15 toddles to charts top spot

Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 05:58:51 UTC ]
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Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek

[ AdWeek | 2020-04-28 12:05:23 UTC ]
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Walliams' Slime slithers to the charts' top spot

David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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Mrs Hinch dust-busts into the top spot, with Nielsen data still incomplete

Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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The Mirror and the Light shines with huge first-week sales

Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian

[ The Guardian | 2020-03-10 18:55:55 UTC ]
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Amazon Charts: Mantel maintains Most-Sold number one

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction top spot for a second week, the same week the eagerly awaited title sold 95,141 copies across all print editions through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 16:43:19 UTC ]
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TBJ Plus: Canes to honor zamboni driver/goalie; Epic Games tech behind Disney's Mandalorian; NC near top on Amazon list

EPIC IS THE WAY: "The Mandalorian" has proven to be a big hit for Disney and its streaming service, Disney+ – and a Cary company helps make the magic come to life on the screen. Epic Games is helping Lucasfilm produce what design, tech and science fiction site Gizmodo called "real-time digital... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 18:26:44 UTC ]
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Beer is no longer cool, says Nielsen, but these drinks are

The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Pinch of Nom: Everyday Light bags fourth number one

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) reigned over the UK Official Top 50 for a fourth week in total, with 51,842 copies sold through Nielsen BookScan’s TCM.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 01:31:35 UTC ]
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Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
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Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Pinch of Nom: Everyday Light switched on for a third week in the top spot

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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