Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting an acquisition offer of roughly $15 billion from a... Continue reading at 'AdWeek'

[ AdWeek | 2022-03-29 13:52:12 UTC ]
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News Corp cyber-attack: firm says it believes hack linked to China

Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian

[ The Guardian | 2022-02-04 14:17:42 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #raising fears #confidential sources #limited number #individuals working #york post #news corp

Cengage buys cybersecurity e-learning firm Infosec for £146m

Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m).   Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen

Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media

Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #book industry #bookscan #nielsen

Bogaards Launches Public Relations Firm

Paul Bogaards, who resigned at the end of 2021 as executive v-p and deputy publisher at Knopf after a long career, has started Bogaards Public Relations LLC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
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Take-Two is acquiring mobile game giant Zynga for $12.7 billion

PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget

[ Engadget | 2022-01-10 13:17:58 UTC ]
More news stories like this | News stories tagged with: #big move #rich history #publishing platform

OverDrive Reports More than Half a Billion Digital Library Loans in 2021

In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #overdrive reports #public libraries #digital content

Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Nielsen reveals error in out-of-home TV ratings

Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Waiting list for LBF as rollovers and reduced space leave some firms struggling

Some agents and publishers who chose not to roll over their London Book Fair bookings from 2020 have reported struggling to get tables at next year’s event, with organisers admitting there is now a waiting list amid high demand and construction works at the Olympia venue. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 16:42:18 UTC ]
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Politics and Prose employees moved to unionize—then the store owners hired an anti-union law firm.

DCist reports that workers at DC’s indie bookstore Politics and Prose have decided to unionize, joining a growing list of bookstores (and other workplaces) that have unionized this year. If they do unionize, they’ll become the only bookstore in DC with a unionized workforce. But Politics and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-17 16:47:07 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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A first edition of Harry Potter is now the most expensive modern work of fiction ever sold.

Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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UK magazine firm tells staff they must come into office despite Omicron

Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian

[ The Guardian | 2021-12-10 12:07:58 UTC ]
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3 privately owned, commercial space stations get NASA funding

NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC

[ CBC | 2021-12-03 12:56:05 UTC ]
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Hervé Le Tellier’s ‘The Anomaly’ has already sold a million copies in France. It should take off here, too.

With its elegant mix of science fiction and metaphysical mystery, Le Tellier’s thriller rests somewhere between “Lost” and “Manifest.” Continue reading at The Washington Post

[ The Washington Post | 2021-11-30 17:01:16 UTC ]
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Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’

Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
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