Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020'

Strib: 'TV Everywhere' Model Best for Papers

Newspaper publishers: Look outside your industry and toward models like HBO Go for the digital path forward, says the publisher of the Minneapolis Star Tribune. Mike Klingensmith, who took the reins as publisher and CEO of the Star Tribune Media Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-25 00:00:00 UTC ]
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HMH Continues To Evolve

In 2012—a year when it went through a prepackaged bankruptcy, brought in a number of new top corporate executives, and restructured the sales organization of its education group—total revenue at Houghton Mifflin Harcourt was relatively flat at $1.29 billion, while adjusted EBITDA rose 34.4% to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
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Nielsen Expositions Up For Sale

Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #multiple sources

Mantel climbs Amazon charts as press storm continues

Hilary Mantel's Wolf Hall has climbed the Amazon charts following saturation media coverage... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Goble admits Bertrams fraud

Graham Goble, former head of international sales at Bertrams, has admitted defrauding the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international sales

Deary library row continues

Author and library campaigner Alan Gibbons has called for Terry Deary (pictured) to debate the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish

Philip K Dick novel heads to TV

Philip K Dick's Hugo Award-winning novel The Man in the High Castle is to be adapted for... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Print book sales fell in 2012 – but no faster than they did in 2011, says Nielsen

A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Nielsen to offer ebook buying research via Kantar Worldpanel

Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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USA’s Top-Selling Print Books of 2012 from Nielsen

It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Quadrille acquires Sewing Bee TV tie-in

Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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Casual Vacancy heads to TV screens

J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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RH's Wanda and the Alien to hit TV screens

Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Apple unveils new version of iBooks with continuous scrolling, iBooks Author also updated

Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author #apple unveils